Head of SEO/AEO

At Tilt (formerly Empower), we see a side of people that traditional lenders miss. Our mobile-first products and machine learning-powered credit models look beyond outdated credit scores, using over 250 real-time financial signals to recognize real potential. Named among the next billion-dollar startups, we're not just changing how people access financial products — we're creating a new credit system that backs the working, whatever they're working toward.

Search is shifting fast — and we’re looking for someone who’s already building for what’s next. As our Head of AEO/SEO, you’ll shape how Tilt shows up in the places people actually search today: AI engines, conversational interfaces, and evolving SERPs. This work sits at the center of how future customers discover, understand, and trust Tilt.

• Lead the full AEO strategy — defining how Tilt earns visibility and credibility across AI chatbots and answer engines.

• Own our SEO roadmap end to end, ensuring we win the SERPs of today while positioning Tilt to lead the next decade of search.

• Guide the creation and optimization of high-performing content and information architecture, primed for both AI-driven and traditional search.

• Partner with Affiliate Marketing, Brand, and cross-functional teams to secure earned and paid placements that amplify visibility and reinforce trust.

• Build rigorous measurement frameworks that turn insight into action and help us prioritize with clarity.

• Move with speed — testing, learning, and developing automation, data pipelines, and martech to power search campaigns at scale.

• Share progress and perspective with senior leadership, offering sharp insights and forward-looking strategies that help Tilt stay ahead.
  

• A meaningful lift in Tilt’s visibility across answer engines and priority search queries — both brand and non-brand.

• Sustained growth in high-intent organic traffic to Tilt.com.

• Demonstrable increases in organic acquisition for our subscription and card businesses.
  

• 5–7 years of proven, measurable SEO leadership across technical, content, and authority pillars.

• Hands-on AEO experience in the last 12–18 months — you understand how AI systems surface answers and how to influence those surfaces.

• A builder’s mindset: you move through ambiguity with ownership, grit, and clarity.
  Strong problem-solving instincts — able to decode complex search behavior and turn insight into repeatable playbooks.

• Deep analytical fluency across visibility, ranking, and conversion tools to define and optimize KPIs.

• Exceptional communication skills, translating complexity into crisp direction for partners across marketing, engineering, and copy.

Tilt is coming off a major rebrand and already scaling fast. This role determines whether we show up in the moments that matter — where future customers search, ask questions, and look for someone to believe in them. AEO/SEO is foundational to our growth, and we intend to lead this space with conviction.

Don’t meet every qualification? We care about potential over your past. If you're bringing ambition and drive to what we're building, we want to hear from you.

• Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.

• Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.

• Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.

• Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.

• Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)

• Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.

We're looking for people who chase excellence and impact. Those who stand behind their work, celebrating the wins and learning from the missteps equally. We foster an environment where every voice is valued and mutual respect is non-negotiable — brilliant jerks need not apply. We're in this together, working to expand access to fair credit and prove that people are incredible. When you join us, it's not just another day at the [virtual] office, you're helping millions of hardworking people reach better financial futures.

You’re pushing ahead in your career? We can get behind that. Join us in building the credit system that people deserve.