Head of Social Media & Influencer Community

About the Role

We’re looking for a high-impact, results-focused, innovative Head of Social Media & Influencer Community to lead and scale MoneyLion’s presence across social platforms, deepen relationships with creators and influencers, and foster a vibrant, engaged in-app Community.

You will grow MoneyLion’s social presence and engagement, help shape and amplify the brand’s voice, manage external relevant, partnerships, and build a thriving user ecosystem from within. This is a critical leadership role that blends creativity, cultural fluency, analytics, and a passion for community-building while driving audience back to MoneyLion and our leading Mobile App.

Please note we are only considering candidates that are in a commutable distance to our NYC office as we require 3 x per week in offic.  

Key Responsibilities

Social Strategy & Execution

· Own, evolve, and grow MoneyLion’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Pinterest with KPIs aligned with company growth and audience and revenue goals

· Lead and grow a team to plan, create, and publish social content that drives engagement, brand affinity, traffic to MoneyLion.com, follower growth, and new users both in social platforms and within the ML app.

· Leverage content and video libraries and production expertise to reach millions of target audience personas monthly.

· Collaborate with content, creative, PR, product, and analytics teams to ensure cohesive messaging and campaign execution.

Influencer & Creator Management

· Identify, negotiate, and manage influencer and creator partnerships at scale.

· Lead all aspects of influencer programming—from ideation and briefing to contracts, activations, performance tracking, and long-term relationship building.

· Build an ambassador-style creator network aligned with MoneyLion’s mission and values across MoneyLion.com and our social platforms and reach

· Monitor money experts and influencer campaign effectiveness through performance dashboards, UTM tracking, content engagement, and conversion data.

In-App Community Leadership

· Oversee the strategy and moderation of MoneyLion’s Community section within the app.

· Foster two-way conversations, encourage user-generated content, and surface insights to inform product and content strategy.

· Launch interactive campaigns and activations that reward and recognize top community contributors.

Team Management & Cross-Functional Collaboration

· Lead and mentor a high-performing social and community team.

· Establish tools, workflows, and KPIs to measure performance, drive optimization, and report to leadership.

· Stay ahead of platform trends, best practices, algorithm changes, and emerging creators.

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Qualifications

· 7–10+ years of experience and large success in social media, and ideally within influencer marketing, or community management.

· Proven success building multi-platform social programs and influencer campaigns with measurable ROI and audience growth both on platform and within social platforms.

· Strong analytical skills with experience pulling and interpreting platform data, social KPIs, influencer metrics, and audience insights.

· Proficient in tools like Sprout Social, Brandwatch, Tagger, CreatorIQ, or similar.

· Experience managing and scaling online communities (Reddit, Facebook Groups, or app-based forums a plus).

· Strong team leadership, communication, and cross-functional collaboration skills.

· Strategic thinker with a bias for action, creative flair, and passion for building from zero to one.

· Bonus: Experience in fintech, creator economy, or values-driven consumer brands.

· Bonus: You have a pre-existing digital rolodex of influencer relationships

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Compensation

· Estimated Salary Range: $160,000 – $200,000 base

· Bonus and/or equity may be offered based on experience