Head of Social Media & Influencer Community

Key Responsibilities

Social Strategy & Execution

· Own, evolve, and grow MoneyLion’s organic social strategy across platforms (Instagram, TikTok, YouTube, X, Threads, LinkedIn, Pinterest with KPIs aligned with company growth and audience and revenue goals

· Lead and grow a team to plan, create, and publish social content that drives engagement, brand affinity, traffic to MoneyLion.com, follower growth, and new users both in social platforms and within the ML app.

· Leverage content and video libraries and production expertise to reach millions of target audience personas monthly.

· Collaborate with content, creative, PR, product, and analytics teams to ensure cohesive messaging and campaign execution.

Influencer & Creator Management

· Identify, negotiate, and manage influencer and creator partnerships at scale.

· Lead all aspects of influencer programming—from ideation and briefing to contracts, activations, performance tracking, and long-term relationship building.

· Build an ambassador-style creator network aligned with MoneyLion’s mission and values across MoneyLion.com and our social platforms and reach

· Monitor money experts and influencer campaign effectiveness through performance dashboards, UTM tracking, content engagement, and conversion data.

In-App Community Leadership

· Oversee the strategy and moderation of MoneyLion’s Community section within the app.

· Foster two-way conversations, encourage user-generated content, and surface insights to inform product and content strategy.

· Launch interactive campaigns and activations that reward and recognize top community contributors.

Team Management & Cross-Functional Collaboration

· Lead and mentor a high-performing social and community team.

· Establish tools, workflows, and KPIs to measure performance, drive optimization, and report to leadership.

· Stay ahead of platform trends, best practices, algorithm changes, and emerging creators.

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Qualifications

· 7–10+ years of experience and large success in social media, and ideally within influencer marketing, or community management.

· Proven success building multi-platform social programs and influencer campaigns with measurable ROI and audience growth both on platform and within social platforms.

· Strong analytical skills with experience pulling and interpreting platform data, social KPIs, influencer metrics, and audience insights.

· Proficient in tools like Sprout Social, Brandwatch, Tagger, CreatorIQ, or similar.

· Experience managing and scaling online communities (Reddit, Facebook Groups, or app-based forums a plus).

· Strong team leadership, communication, and cross-functional collaboration skills.

· Strategic thinker with a bias for action, creative flair, and passion for building from zero to one.

· Bonus: Experience in fintech, creator economy, or values-driven consumer brands.

· Bonus: You have a pre-existing digital rolodex of influencer relationships

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Compensation

· Estimated Salary Range: $160,000 – $200,000 base

· Bonus and/or equity may be offered based on experience

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.