Insights Director - Ad Measurement

Key Responsibilities:

Customer Success Focus:

• Partner closely with customers to understand their business objectives and challenges, delivering tailored, data-driven insights that demonstrate the value of brand lift studies and media measurement.

• Actively contribute to the health of client relationships by providing proactive recommendations and addressing potential challenges with strategic solutions.

• Support key customers through regular check-ins and ensure insights align with both immediate campaign needs and long-term strategies.

Strategic Insight Development:

Analyze and interpret complex datasets, identifying trends across campaigns, media lanes, and historical performance to provide actionable insights.

Craft compelling narratives that connect brand lift performance to customer goals, threading the story across campaigns and measurement periods to foster a holistic understanding.

Collaborate with cross-functional teams to align insights with broader company initiatives and contribute to process improvements.

Project Leadership:

Independently lead high-impact projects, ensuring timely delivery and exceptional quality of insights.

Take ownership of initiatives that optimize workflows, enhance customer engagement, or expand the impact of insights on strategic decision-making.

Serve as a thought leader in customer presentations, advocating for insights-driven approaches to campaign optimization and business growth.

Cross-Functional Collaboration:

Work collaboratively with internal teams, including customer success, sales, marketing, and product, to align on objectives and deliver seamless customer experiences.

Actively participate in knowledge-sharing initiatives, contributing to team growth and fostering a culture of continuous improvement.

What you bring to the role:

• Strong expertise in data analysis, storytelling, and connecting insights to business outcomes.

• Proven ability to work collaboratively with cross-functional teams and build strong customer relationships.

• Experience leading complex projects with minimal oversight, demonstrating a proactive and solution-oriented approach.

• Exceptional communication and presentation skills, with a talent for delivering clear and impactful insights to customers.

Preferred Skills:

Deep understanding of brand lift studies, media measurement, and cross-media trends.

Strong strategic thinking and ability to connect insights to broader business objectives.

Adept at managing multiple priorities and delivering results in a fast-paced environment.

This role provides a critical bridge between strategic insights and customer success, empowering the company to deliver unmatched value to its clients.