Develops and distributes actionable customer, market, competitive, and industry insights to improve Marketing campaigns and Sales go-to-market initiatives. The role creates personas, conducts market research, translates Voice of Customer feedback, manages research partnerships, enables self-service insights, supports planning, and promotes experimentation. Candidates need 5–7 years of marketing, analytics, or strategy experience, strong analytical and communication skills, CRM and sales-data proficiency, forecasting experience, and familiarity with Gartner and Forrester research.
Description
Job Summary
We are looking for a strategic and experienced Insights Manager to develop, operationalize and distribute actionable insights that improve Marketing campaigns and Sales go-to-market initiatives. This role will translate market trends, customer voice, competitive analysis, and industry research to drive customer relevancy. The Insights Manager will drive the adoption of personas and customer insights, enable self-service access to research, influence annual planning, and ensure insights are consistently applied across campaigns, content, targeting and customer experiences.
What You Will Do
* Track and synthesize the impact of macroeconomic trends on the business, IT market dynamics, and B2B buying behaviors translating them for Marketing and Sales recommendations.
* Develop and operationalize customer personas using data, customer surveys, focus groups, SME interviews, and third-party insights to define buyer job roles, responsibilities, priorities, challenges and drivers.
* Design and execute custom market research that delivers data-driven insights and actionable recommendations, strengthens internal stakeholder expertise and supports brand growth.
* Translate Voice of Customer feedback into prioritized insights, clear recommendations and measurable follow-up actions. Communicate insights broadly with Marketing channel owners, , Sales, Solution & Services teams, and Digital to inform and steer cohesive campaign and GTM efforts.
* Manage third-party data, research-vendor and industry-association partnerships, ensuring high-quality deliverables and identifying opportunities to integrate external insights into Marketing strategies and programs. Democratize access to insights through self-service resources, customized alerts and scalable research assets for continuous optimization of marketing strategies and customer experiences.
* Foster a culture of innovation and continuous learning through campaign experimentation, VOC feedback, and post-activity debriefs, translating results into repeatable practices.
What We Expect of You
* Bachelor's degree in marketing, Business Administration, or a related business science field
* Minimum of 5-7 years of experience in marketing, analytics or strategy, with a focus on industry or technology-specific story-telling.
* Strong analytical skills and experience with forecasting and scenario planning to prepare for market changes
* Experience leveraging AI-powered tools to accelerate research, synthesize complex data and scale the delivery of actionable insights.
* Proficiency in using CRM and sales data to drive marketing decisions
* Excellent communication and leadership skills
* Familiarity with industry reports from sources such as Gartner and Forrester
* Ability to stay updated on competitor activities and market trends
* Experience in gathering and utilizing customer feedback Pay range: $124,000 - $174,600 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
Job Summary
We are looking for a strategic and experienced Insights Manager to develop, operationalize and distribute actionable insights that improve Marketing campaigns and Sales go-to-market initiatives. This role will translate market trends, customer voice, competitive analysis, and industry research to drive customer relevancy. The Insights Manager will drive the adoption of personas and customer insights, enable self-service access to research, influence annual planning, and ensure insights are consistently applied across campaigns, content, targeting and customer experiences.
What You Will Do
* Track and synthesize the impact of macroeconomic trends on the business, IT market dynamics, and B2B buying behaviors translating them for Marketing and Sales recommendations.
* Develop and operationalize customer personas using data, customer surveys, focus groups, SME interviews, and third-party insights to define buyer job roles, responsibilities, priorities, challenges and drivers.
* Design and execute custom market research that delivers data-driven insights and actionable recommendations, strengthens internal stakeholder expertise and supports brand growth.
* Translate Voice of Customer feedback into prioritized insights, clear recommendations and measurable follow-up actions. Communicate insights broadly with Marketing channel owners, , Sales, Solution & Services teams, and Digital to inform and steer cohesive campaign and GTM efforts.
* Manage third-party data, research-vendor and industry-association partnerships, ensuring high-quality deliverables and identifying opportunities to integrate external insights into Marketing strategies and programs. Democratize access to insights through self-service resources, customized alerts and scalable research assets for continuous optimization of marketing strategies and customer experiences.
* Foster a culture of innovation and continuous learning through campaign experimentation, VOC feedback, and post-activity debriefs, translating results into repeatable practices.
What We Expect of You
* Bachelor's degree in marketing, Business Administration, or a related business science field
* Minimum of 5-7 years of experience in marketing, analytics or strategy, with a focus on industry or technology-specific story-telling.
* Strong analytical skills and experience with forecasting and scenario planning to prepare for market changes
* Experience leveraging AI-powered tools to accelerate research, synthesize complex data and scale the delivery of actionable insights.
* Proficiency in using CRM and sales data to drive marketing decisions
* Excellent communication and leadership skills
* Familiarity with industry reports from sources such as Gartner and Forrester
* Ability to stay updated on competitor activities and market trends
* Experience in gathering and utilizing customer feedback Pay range: $124,000 - $174,600 depending on experience and skill set Annual bonus target of 10% subject to terms and conditions of plan Benefits overview: https://cdw.benefit-info.com/ Salary ranges may be subject to geographic differentials
* CDW is committed to being an AI-fluent organization
* We're looking for people who bring curiosity, a learner's mindset, and a willingness to engage with ever-evolving technology and tools. We value adopting AI as a partner, openness to experimentation, and a shared interest in learning together on AI. Our goal is to create a culture where AI enhances- not replaces- human creativity and decision-making. You don't need to be an expert today; what matters is your readiness to explore, adapt, and grow with us as we integrate AI responsibly and effectively into our work.Additionally, CDW is committed to fostering an equitable, transparent, and respectful hiring process for all applicants. During our application process, our goal is to understand your experience, strengths, skills, and qualifications. As an AI forward company, we see AI not just as a tool, but as a catalyst for new ways of thinking, creating, and communicating. We encourage candidates to embrace an AI mindset, one that's curious, adaptive, and ready to explore what's possible. We welcome thoughtful use of AI to expand your perspective and elevate how you share your story, while ensuring your application remains rooted in your own background, judgment, and voice.
* About Us
* CDW is a Fortune 500 technology solutions provider that helps businesses, government, education, and healthcare organizations achieve what's possible through technology. What makes CDW different isn't just what we do- it's how we do it. At CDW we act as one- building trust, speaking candidly, and working together to achieve more. We play to win- focusing on what matters most and delivering for our customers. And we think forward- staying curious, moving fast, and continuously learning. We believe meaningful work happens when people feel supported, heard, and empowered to contribute. That's why we think of ourselves as coworkers, not just employees- working together to solve complex challenges and deliver real impact for our customers and communities. As a full-stack, full-lifecycle technology partner, CDW brings deep expertise, strong relationships, and broad industry knowledge to help turn ideas into outcomes. When you join CDW, you become part of a collaborative environment where your work matters, your growth is supported, and your contributions help shape what's next. Together, we deliver the full promise of what technology can do.
* Together, we Make Amazing Happen.
* CDW is an equal opportunity employer. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by state and local law.
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What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
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