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The Integrated Media Planner is responsible for developing media plans, monitoring campaign performance, negotiating with vendors, and ensuring alignment with client objectives.
WHO WE ARE
At Basis Technologies, we empower agencies and brands with cutting-edge software that automates digital media operations. Our all-in-one platform supports seamless planning, reporting, and financial reconciliation across direct, programmatic, search, and social media.
We’re not just building advanced technology; we’re also building a culture where passionate, motivated individuals come together to drive meaningful change. Our commitment to inclusivity and growth ensures our employees thrive both professionally and personally.
With our headquarters in Chicago, we offer flexible work options across the U.S. and Canada, including remote, hybrid, or on-site at headquarters.
ABOUT THE TEAM
The Strategic Media Services (SMS) team provides strategic partnership and integrated media solutions to our diverse suite of clients. We deliver Raving Fan Service by helping clients challenge their media objectives and realize their business ambitions. Powered by best-in-class research and planning tools, SMS works in partnership with our sales team to tailor our tech enabled services approach to drive better outcomes and media campaigns.
WAYS YOU’LL CONTRIBUTE
This position will be responsible for developing and monitoring media plans. This role will be responsible for managing media fundamentals education while stewarding media execution for a suite of Basis clients. You will contribute by:
- Leveraging a strong understanding of the digital media landscape and the latest Basis products and solutions to craft strong media planning recommendations tied to the overarching strategy
- Delivering integrated media plans considering all media channels based on clear rationale
- Maintaining an understanding of all syndicated media tools and how they can contribute to the planning task at hand
- Collaborating with analytics team to ensure media strategies and reporting insights/deliverables are aligned to business objectives and measures of success
- Negotiating with vendors to secure the best inventory and pricing available for our clients
- Providing guidance and assist in shaping Key Performance Indicators (KPI’s) for strategic media plans
- Cultivating strong internal relationships with associate media planners, ad operations, campaign analytics, and search and social media buyers.
- Operating with a solutions-oriented approach and a high degree of client servicing
- Contributing to high levels of campaign performance, client satisfaction, and retention, while working alongside the VP and Director of Integrated Client Solutions and Client Development team members
- Managing insertion orders (IO's), post-IO media plan revisions, and the approval of all publisher IO's for each campaign
- Actualizing campaigns to ensure campaign budgets and KPI's are met and delivered in full
- Assisting Finance in billing executions and discrepancies
- Completing traffic sheets and assisting with gathering creative assets and instructions as needed
WHAT YOU BRING TO THE TABLE
- 2+ years of experience in digital media planning and buying
- Understanding and interest in programmatic media and real-time bidding
- Experience working alongside a Demand Side Platform
- Strategic thinking and proactive client service skills
- Strong written and verbal communication skills
- Strong issue resolution and problem-solving capabilities
- Ability to work well in a cross functional team environment
- Passion for staying current with the latest research and media tools to guide recommendations
- Intermediate to Advanced Excel and Powerpoint skills
- Commitment to creating inclusive, respectful environments where all voices are valued and supported.
- Thoughtful approach to collaboration, design, and decision-making that prioritizes equity, access, and continuous learning.
BONUS POINTS
- Hands on DSP buying experience
- Previous holistic media planning experience
- Experience working with a 3rd party ad server
- Experience in digital reporting dashboards such as Datorama
- Experience in holistic media planning with a focus on search and social
- Basis Certified
Integrity in Hiring
At Basis, integrity is at the core of how we hire. To protect our candidates and our company, we verify identity, education, and employment history for all hires. Some roles may also require onsite or in-person interviews as part of the process. Any misrepresentation of identity, experience, or skills may result in removal from the hiring process or termination of employment. We value transparency and authenticity and expect the same from every applicant.
Anything Else?
Don’t have every skill listed? No problem! We know experience can be built in many ways. If you have relevant skills that aren't reflected in your resume, we encourage you to share them in an optional cover letter.
Life With Basis Technologies
We’re committed to our people’s growth and well-being because our success is tied to theirs. That’s why we’ve earned recognition as a top workplace, including: Ad Age, #1 Best Places to Work 2025, WorkLife's #1 Most Committed to Work Life Balance, and the Chicago Tribune's Top Workplaces in Chicago. We offer competitive perks, including a flexible work week, 401k/RRSP matching, mental health support, paid sabbaticals, generous parental leave, flexible work options, and more.
Basis is proud to be an equal-opportunity employer. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, age, and beyond.
If you need assistance with interview accessibility, please contact talent.acquisition@basis.com. Your privacy is important to us, view our policy here.
Top Skills
Datorama
Demand Side Platform
Excel
PowerPoint
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