Lead Ads Product Marketing Manager

What the Role is:

As the Measurement Product Marketing Lead, you will define, position, and scale Pinterest's advertiser measurement strategy spanning attribution, signal quality, data partnerships, and measurement infrastructure to help advertisers understand and grow performance in an increasingly complex landscape.

This role is responsible for shaping how Pinterest brings measurement solutions to market, including attribution coverage, first-party data capabilities, incrementality, and emerging methodologies that give advertisers confidence in Pinterest's ability to deliver and prove results. You will play a critical role in sustaining and growing advertiser outcomes amid evolving platform changes, signal loss, shifting measurement expectations, and a rapidly changing industry landscape.

You will serve as the connective tissue across Product, Data Science, Engineering, Sales, Legal, and senior leadership ensuring that new solutions are commercially clear, technically sound, and grounded in advertiser impact. This includes driving inbound market and competitive research, developing compelling narratives for advertisers, partnering with EPD to assess business implications before rollout, and ensuring attribution coverage is treated as a top-level strategic priority.

What You'll Do:

• Define the strategic narrative and positioning for Pinterest's measurement capabilities, helping advertisers and the industry understand Pinterest's approach to attribution, signal quality, and performance visibility.
• Lead go-to-market strategy and commercial readiness for new measurement products and capabilities including messaging, launch plans, advertiser-facing materials, sales enablement, onboarding guides, objection handling, and escalation frameworks.
• Make attribution coverage a top-level product and business priority by partnering with Product, Data Science, Engineering, and senior leadership to assess how signal availability, data sources, and product changes affect advertiser reporting, optimization, and performance visibility.
• Drive roadmap input, rollout planning, and business impact assessment for measurement changes ensuring advertiser impact, product scalability, and revenue implications are understood and incorporated before launch.
• Shape Pinterest's market and industry thought leadership on advertiser measurement through competitive research, advertiser insights, executive narratives, and clear enablement for Sales, Client Solutions, and external audiences.

What we’re looking for:

• 7+ years of experience in Product Marketing, Product Management, Strategy, or related roles, ideally within social, tech, ads, measurement, data, privacy, or adtech platforms.
• Bachelor’s degree in a relevant field such as Marketing or equivalent experience.
• Deep understanding of ads measurement and performance marketing, including conversion reporting, attribution methodologies, signal loss, first-party data, event quality, optimization workflows, and brand/performance advertiser needs.
• Strong knowledge of identity and privacy-enhancing technologies, including GDPR, CCPA, ATT, digital identity matching, Differential Privacy, MPC, TEEs, Data Clean Rooms, and other privacy-preserving measurement approaches.
• Proven success developing positioning, GTM strategy, launch plans, and sales enablement for highly technical products across privacy, identity, measurement, attribution, data, or ads.
• Strong analytical and business judgment, with the ability to assess advertiser, reporting, attribution, and revenue impact from product or privacy changes and translate insights into clear recommendations for Product and senior leadership.
• Exceptional cross-functional leadership and communication skills, including experience partnering across Legal, Privacy, Infrastructure, Data Science, Engineering, Product, Measurement, Sales, and Client Solutions while creating clear narratives, playbooks, objection handling, escalation paths, and executive-ready materials.
• Demonstrated ability to use AI to improve speed and quality in your day-to-day workflow for relevant outputs.

Relocation Statement:

• This position is not eligible for relocation assistance. Visit our PinFlex page to learn more about our working model.

In-Office Requirement Statement: 

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.
• This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.

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