Lead Growth Data Scientist – AI Search

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About The Opportunity and Team

AI-powered search (such as ChatGPT, Gemini, and Perplexity) are reshaping how people discover, evaluate, and understand brands. Unlike traditional search channels, these platforms generate synthesized responses, introducing new challenges around brand visibility, accuracy, sentiment, and trust.

Within the Growth Marketing & Insights organization, our team strives to develop deep Category & Customer Insights, as well as measure Marketing Efficiency, operating at the intersection of analytics, experimentation, and strategy. We thrive in ambiguity, move quickly through learning loops, and build repeatable, AI-first measurement frameworks that inform growth decisions. We partner closely with Product, GTM, Finance, and Engineering to bring clarity to emerging problem spaces.

About the Role

We’re looking for a Lead Growth Marketing Data Scientist to define and measure success across emerging AI surfaces. This is a highly strategic individual contributor role responsible for inventing the analytics, metrics, and insights that guide growth optimization in a fast-evolving environment. You will work closely with executives and cross-functional partners in a complex, multi-layered organization. You will move teams from intuition to evidence and help compose the organization’s overall AI Search approach.

What You’ll Do

• Define and evolve measurement metrics & frameworks for brand presence performance in AI-powered search and answer engines.
• Compose exploratory analyses and experiments to drive actions, translating insights into repeatable playbooks through ongoing iterations & feedback.
• Develop proxies and heuristics to connect brand visibility and sentiment to business outcomes (e.g., MAU, LTV, GNARR) where direct attribution is not possible
• Build scalable scorecards, dashboards, or other creative ways of visualization that enable self-serve access to performance
• Set quarterly targets, monitor weekly performance, and deliver actionable insights to senior marketing leaders.
• Translate complex findings into clear narratives that influence strategic decisions and the company-wide AI Search strategy and roadmap.
• Partner deeply with PMM, GTM, SEO/GEO, Social, PR, and Media teams to align on success metrics, priorities, and tradeoffs.

What You'll Need to Succeed

• 6 - 10+ years of experience in growth data science, analytics, or applied experimentation
• Passionate about AI, consumer trends, brand outcomes, and marketing-led growth
• Strong analytical and statistical reasoning, with comfort working from imperfect or incomplete data
• Experience crafting experiments or measurement frameworks without a clear ground truth
• Strategic attitude with the ability to synthesize insights into action
• Proven ability to operate in highly ambiguous, zero-to-one problem spaces as a self-starter
• Strong communication and storytelling skills, influencing across a large, matrixed organization

Nice to Have

• Experience with Search, SEO, recommender systems, or AI/ML-powered products
• Background in NLP, sentiment analysis, or brand measurement
• Experience defining analytics strategy for emerging or first-of-its-kind initiatives

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

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California:

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Colorado:

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If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

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It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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