Lead Product Manager – Norton Product Discovery and Engagement

About Gen:

At Gen, our mission is to create innovative and easy-to-use technology solutions that help people grow, manage, and secure their digital and financial lives. Dual-headquartered in Tempe, Arizona and Prague, Czech Republic, Gen powers Digital Freedom for nearly 500 million users in more than 150 countries through our trusted brands, including Norton, Avast, LifeLock, and MoneyLion. We serve Gen D — Generation Digital — by delivering award-winning products in cybersecurity, identity protection, online privacy, and financial wellness. We think big, innovate boldly, and operate with a shared commitment to create meaningful impact for our customers, communities, and each other.

Gen is a global leader in consumer cyber safety. Norton 360 is our flagship subscription product and one of the world’s most trusted online protection brands.

Lead Product Manager – Norton Product Discovery and Engagement

As Lead Product Manager for Norton Product Discovery and Engagement, you will own how customers first discover, understand and experience the value of the Norton portfolio.  You’ll design and optimize the customer journey from initial awareness through onboarding, activation and ongoing engagement across devices and surfaces.

You’ll be a key part of a team led by the Sr Director, Norton Product Suites and partner closely with the Lead Product Manager for Norton Growth, Product Marketing, Finance, and Commercial teams to design product experiences that are customer-centric, engaging, and build long-term relationship value.

How We Work

Our hybrid work model (3 days in Mountain View office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions, and build relationships. At the same time, it offers flexibility you need to focus and do your best work.

Key Responsibilities

Customer Discovery & Insight 

• Develop a deep, data-informed understanding of customer needs, jobs-to-be-done, and pain points across markets and segments. 

• Lead qualitative and quantitative discovery (interviews, usability tests, surveys, in-product feedback, cohort analysis) to generate insights that shape roadmap and experience design. 

• Champion the voice of the customer in all decisions, ensuring we build experiences that feel trustworthy, useful, and respectful of privacy. 

Discovery & Onboarding Experience 

• Own the product experience from initial acquisition to successful setup and usage: install flows, setup, onboarding tours, education, and early feature discovery. 

• Define and iterate on how we explain the value of the Norton Suite and its components in clear, compelling ways that drive understanding and confidence. 

• Partner with Marketing and Commercial teams to ensure consistency between acquisition channels and in-product experiences. 

Engagement & Value Realisation 

• Design and optimize experiences that help users continually discover new value: feature discovery, nudges, education, and contextual help. 

• Work with Data and Design to identify key moments where we can reinforce trust, demonstrate value, and guide users to adopt features that matter most to them. 

• Define and track key engagement metrics (e.g. activation rates, feature adoption, NPS/CSAT, session frequency) and run experiments to continuously improve them. 

Roadmap & Execution 

• Translate high-level Norton Suite strategy into a clear, prioritized roadmap for Discovery & Engagement, balancing impact, effort, and risk. 

• Write clear problem statements, PRDs, and acceptance criteria; collaborate closely with Engineering and Design to ship high-quality experiences on time. 

• Run A/B tests and experiments to validate hypotheses and quantify impact; share learnings broadly and feed them back into the wider Avast Suite roadmap. 

Collaboration & Stakeholder Management 

• Work closely with the Norton Growth PM to ensure early lifecycle experiences set the right foundations for later upsell, cross-sell, and retention. 

• Communicate plans, progress, and outcomes clearly to stakeholders at multiple levels. 

What We’re Looking For 

•  10+ years of product management experience, ideally in consumer SaaS or subscription-based products with a strong growth/monetization focus. 

• Proven track record of driving business growth through product—e.g., improving conversion, ARPU, CLTV, or reducing churn via product-led initiatives. 

• Absolute obsession with the customer—you see growth as the outcome of genuinely solving customer problems and delivering perceived value, not just pushing offers. 

• Strong experience with pricing, packaging, and lifecycle optimization, and working closely with Marketing, Finance, and Commercial teams. 

• Highly analytical and comfortable working with data: funnel analysis, cohort analysis, experiment design, and financial impact modelling. 

• Ability to operate in a complex, global, matrixed environment, aligning diverse stakeholders around clear problems, priorities, and metrics. 

• Excellent written and verbal communication skills, with the ability to articulate trade-offs and decisions clearly to both technical and non-technical audiences. 

• Bonus: experience in cybersecurity, utilities, or other categories where trust and transparency are critical to long-term customer relationships.  

What You Can Expect From Us 

• A chance to shape the future of one of the world’s most trusted cyber safety and utility platforms. 

• A collaborative, global team culture that values innovation, accountability, and growth. 

• Competitive compensation and benefits, tailored to your experience and impact. 

• The opportunity to make a meaningful difference for hundreds of millions of users worldwide.

Ready to make an impact? 
Join us in building the next generation of digital safety and performance tools. 
Send us your CV—we’d love to meet you. 

Benefits & Compensation

At Gen Digital, we are committed to supporting our employees’ well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Medical, dental, and vision insurance plans.
• Financial Security – 401(k) retirement plan participation plus ESPP.
• Work-Life Balance – Generous PTO and company holidays.
• Professional Development – Annual education reimbursement.
• Wellness Reimbursement – Fitness-related expenses coverage.
• Additional Perks – Commuter accounts, legal assistance, family support, and exclusive employee discounts.

Compensation:
Annual base salary range: $218,000 - $249,000 plus target annual bonus of 20%. Actual salaries vary based on qualifications, experience, and skills.

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The pay range depicts a base salary range for all positions except commission-based roles.  The pay range for commission-based roles represents On Target Earnings (annual base salary + target annual commission).  Additional compensation elements may be offered including an opportunity for bonus incentives and also competitive benefits package.  Actual compensation offered will be determined by factors such as the external/internal market demand, location, level, job-related knowledge, skills, and experience.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.