The Lifecycle Marketing Manager will develop and execute lifecycle marketing strategies to enhance customer engagement, activation, and retention through email campaigns and data-driven analysis.
Here at Shippo, we are the shipping layer of the internet and we consider ourselves to be one of the core building blocks of e-commerce. Our mission is to make merchants successful through world class shipping. With our products and solutions, we level the playing field by providing our customers with best-in-class solutions that otherwise wouldn’t be available to them. Through Shippo, e-commerce businesses, marketplaces, platforms and a variety of logistics infrastructure providers are able to connect to shipping carriers around the world from one API and dashboard. We provide our customers with the most competitive shipping rates, print labels, automated international documents, shipment tracking, facilitate the returns process and more.
We are hiring a Lifecycle Marketing Manager to own and scale our communication strategy across the entire customer journey. This is a critical, hands-on role focused on driving user engagement and business growth by engaging customers from their first touchpoint through to becoming loyal advocates. You will be the strategic owner of our email marketing engine, primarily using Marketo for marketing campaigns and Mandrill for transactional communications, to build a world-class customer experience.
Shipping & Handling Responsibilities:
- Lifecycle Strategy & Execution
- Define and execute Shippo’s lifecycle marketing strategy to drive key business outcomes like user activation, product adoption, and customer retention.
- Own the end-to-end development of our email marketing programs, from strategic planning and campaign builds to deployment and analysis.
- Partner with Product, Engineering, and Support to manage and deploy critical operational communications, including product updates, service notifications, and emergency alerts.
- Campaign Development & Nurturing
- Design, build, and optimize automated nurture campaigns in Marketo that guide new users to their "aha!" moment and convert them into active customers.
- Develop targeted campaigns to increase product usage, prevent churn, and successfully upsell new features or plans to our existing customer base.
- Manage and segment our customer database to ensure communications are highly personalized, relevant, and timely.
- Partner with Design/Content to produce on‑brand, accessible, mobile‑first templates; own QA across major clients (e.g., Apple Mail, Outlook, Gmail)
- Performance & Optimization
- Own and report on key lifecycle marketing metrics, including email performance but more importantly business impact (user activation rates, feature adoption, and churn reduction)
- Establish a rigorous A/B testing framework to continuously experiment and improve campaign performance.
- Analyze results to deliver actionable insights and recommendations for optimizing the entire customer journey.
- Own the email/lifecycle governance (send priorities, frequency caps), deliverability health (domain authentication, reputation monitoring, list hygiene, bounce/unsubscribe management, and inbox placement) and compliance (CAN‑SPAM, CASL, GDPR/UK‑GDPR, and CCPA/CPRA)
Do you tick the boxes?
- 5+ years of experience in lifecycle, email, or growth marketing, preferably in an eCommerce / B2C or high-volume B2B environment.
- Deep, hands-on expertise with a marketing automation platform is required; proficiency with Marketo is strongly preferred.
- Proven email production skills (HTML/CSS fundamentals, accessibility, image optimization) and rigorous QA
- Proven track record of developing data-driven lifecycle strategies that have a measurable impact on business goals.
- Strong analytical skills and a hypothesis-driven approach to optimization and experimentation (A/B testing).
- Experience managing transactional email systems (e.g., Mandrill, SendGrid) is a plus.
- Excellent project management and cross-functional collaboration skills
- Exceptional written communication skills and a keen eye for detail.
- A customer-centric mindset with a passion for creating a seamless user experience.
What's in the Shippo Package?
- Healthcare coverage for medical, dental, and vision (90% covered by the company, incl. dependents). Pets coverage is also available!
- Take-as-much-as-you-need vacation policy & flexible working
- One week-long company wide winter shutdown
- 3 Volunteer Days Off (VTOs)
- WFH stipend to set up your home office
- Charity donation match up to $100
- Dedicated programs, coaching, tools, and resources for your professional and career growth as well as an individual learning stipend for your personal and focused growth
- Fun team in person time through our Shippos Everywhere program which includes regular team and company off-sites throughout the year as well as local Shippos gatherings
We believe compensation is a custom experience and are commited to fair and equitable compensation practices. The standard base pay range for this role is min is $107k to a max $145k annual salary. We tend to anchor our pay in the middle of this range ($126k). Since we are focused on hiring Shippos Everywhere, we have 2 US pay ranges, a standard compensation range for the majority of the US and a standard +1 compensation range for those who live in areas where the cost of labor is higher, such as NYC and California.
The actual base pay is dependent upon many factors, such as: financial budgets, work experience, training, transferable skills, business needs, and market value. The base pay salary ranges are subject to change and may be modified in the future. Total compensation for this role will include, equity, medical, dental, vision and other benefits noted in our Shippos “package” section.
Sail through the process:
Here at Shippo, we celebrate inclusivity and are committed to creating equal access to opportunities for people from all backgrounds, perspectives and geographies. These values define who we are and everything we do. All qualified individuals are encouraged to apply. If you need assistance, or a reasonable accommodation during the application and recruiting process, please contact us at [email protected]
Shippos in the wild:
Our people, much like the packages we help ship, are all over the world. This means, through our remote-first program, “Shippos Everywhere”, our roles can be based anywhere in the US with the exception of Delaware, Nevada, Ohio, Oregon, Hawaii, New Mexico and West Virginia and many roles can be based internationally.
For locations outside of the US and Ireland, the employment contracts are powered by Remote.com (all Shippo perks still apply - including equity!). What we want to emphasize is that you can be successful at Shippo regardless of location.
We leverage AI to review all resumes during the application phase to ensure fairness, comprehensively evaluate each submission, and mitigate bias. However, all decisions at every stage of the process are made by a real person.
Top Skills
CSS
HTML
Mandrill
Marketo
Shippo San Francisco, California, USA Office
731 Market Street, Suite 200, San Francisco, CA, United States, 94103
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