Own and build Portnox’s account-based marketing motion across content, display, paid social, email, and events. Design always-on campaigns targeting named accounts and buying committees, align messaging and execution with SDR teams, manage ABM and intent platforms, and optimize campaigns for engagement and opportunity creation. Develop account-level reporting, dashboards, and a scalable ABM playbook that connects marketing activity to pipeline outcomes.
This role owns the build-out of Portnox's account-based marketing (ABM) motion — an end-to-end demand creation framework, tightly aligned with the SDR team, that drives awareness, consideration, and demand across a defined set of target accounts and the contacts within their buying committees. You'll have latitude to define the channel mix — content, display, social, email, and events — but every campaign should be treated as an always-on motion that evolves over time and connects back to specific contacts within named target accounts, not a one-off push.
Key Responsibilities
Program & Motion Design
- Design and build a repeatable ABM campaign framework spanning content syndication, display/programmatic, paid social, email, and event channels
- Define messaging and asset requirements by segment and persona so campaigns speak directly to each role within a target account's buying committee
- Treat every campaign as an always-on motion, continuously refreshing with new content, assets, webinars, and other engagement opportunities
Channel Execution
- Manage always-on content syndication programs refreshing targeting and creative on a regular cadence to generate engaged contacts within target accounts
- Own account-based display/programmatic advertising through an ABM or intent-data platform (e.g., 6sense), refreshing target account lists regularly and optimizing for message relevance and opportunity creation
- Manage paid social campaigns (e.g., LinkedIn) targeted at buying committee contacts within named accounts
- Own intent-triggered email programs across marketing automation and ABM platforms, and partner with SDRs on their sales engagement sequences
- Align with SDR-led outreach so messaging and timing stay consistent with the broader campaign
- Help plan and execute high-touch account engagement events (e.g., executive dinners and roundtables) for priority accounts
Sales & SDR Alignment
- Lead regular campaign execution meetings with the SDR team to align on target accounts, messaging, timing, and follow-up
- Serve as the connective tissue between marketing programs and SDR outreach so every touch feels coordinated rather than siloed
Reporting & Analytics
- Build reporting that shows account-level movement: engagement, intent-signal progression, and stage advancement through the funnel
- Report against the core goal of opportunity creation within defined target accounts tying activity across every channel back to pipeline outcomes
What Success Looks Like
- Consistent opportunity creation within defined target accounts
- A repeatable, documented ABM playbook that scales beyond any single campaign
- Regular working alignment with the SDR team, with clear shared visibility into target account status
- Reporting that shows account engagement and progression, not just individual lead activity
Skills, Knowledge, and Expertise
- 4-6+ years in B2B demand generation or account-based marketing, ideally having built or scaled an ABM program from the ground up
- Hands-on experience with an ABM/intent platform (e.g., 6sense) and content syndication vendors (e.g., TechTarget, BrightTalk)
- Experience running paid social campaigns targeted at named accounts (e.g., LinkedIn)
- Experience with a marketing automation platform and a sales engagement tool (e.g., Outreach)
- Experience with CRM platforms (e.g., Salesforce) and account-level reporting/analytics tools
- A track record of partnering closely with SDR/BDR teams — comfortable leading recurring working sessions and holding channels accountable to shared account goals
- Strong analytical and reporting skills, with experience building account-level (not just lead-level) dashboards
- A strategic mindset paired with a willingness to be hands-on and build programs from scratch
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience
- Experience in cybersecurity, IT, or another technical B2B category is a plus
About
Portnox is a cloud-native enterprise access control provider that helps organizations secure every identity - human and non-human - across networks, applications, and infrastructure. As identities, devices, and workloads multiply across modern environments, Portnox enables continuous access verification based on identity context, device posture, and risk signals. Its unified platform brings together passwordless authentication, access control, continuous policy enforcement, and automated response through a single policy engine. Portnox gives security and IT teams real-time visibility into everything connecting and the ability to quickly restrict, quarantine, or revoke non-compliant access. Today, Portnox actively manages more than one million devices worldwide, secures 40 million authentication sessions, and blocks over one million unauthorized access attempts every day. Learn more at www.portnox.com and follow Portnox on LinkedIn.
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