Manager, Growth Creative Strategy & Optimization - Markets & Subscribers

We’re the Markets & Subscribers business unit, a truly cross-functional team focused on finding future listeners, wherever and whoever they may be. We work collaboratively, combining marketing, insights, product development, design, and engineering expertise to grow Spotify’s subscribers and monthly active users in both new and existing markets across the globe. Join us and you’ll be part of a dynamic team taking acquisition, activation, and business growth at Spotify to the next level.

Spotify is looking for a Manager, Growth Creative Strategy & Optimization to own the full creative process across performance and lifecycle marketing. This is a senior individual contributor role — you’ll be the creative center of gravity for both the Performance Marketing team (off-platform paid acquisition channels) and the Lifecycle Marketing team (on-platform organic acquisition channels). The ideal person for this role has a strong background in DR creative, is fluent in creative testing and optimization, and can manage end-to-end creative production while translating data into actionable creative strategies.

What You'll Do

Lead end-to-end creative development for Paid Social (Meta, TikTok, Snapchat), Google (Demand Gen, Google App Campaigns), CTV, and lifecycle marketing channels from brief through final asset delivery, ensuring all creative is on-brand and optimized for conversion
Build and maintain a creative review framework that defines who reviews what, at which stage, and against which criteria, creating clarity and consistency across teams
Advocate for creative quality, going beyond brand guideline compliance to support work that is compelling, differentiated, and built to perform
Develop a POV on creative volume and testing — how much creative is needed, what should be tested, and what is driving impact vs. generating noise
Build an annual creative roadmap of themes, priorities, and focus areas that aligns both teams around a shared creative strategy and reduces reactive production
Analyze creative performance metrics (CTR, CVR, CPA, etc.) to identify effective patterns and surface opportunities for improvement
Synthesize test results into clear, actionable creative briefs and iteration roadmaps, and communicate findings to stakeholders across both teams
Identify and implement automation and AI tools across the creative workflow, establishing a clear framework for where and when they should be used vs. where human creative judgment is essential
Stay ahead of platform-specific creative best practices and emerging formats, and proactively incorporate them into the creative playbook
Collaborate with media buyers and growth managers to ensure creative is aligned with investment strategy, platform algorithms, and audience targeting

Who You Are

You have 5+ years of experience in performance creative, growth marketing, or a related creative strategy role, ideally within a consumer tech or media brand
You have a track record of developing creative at scale across multiple markets and languages that drives measurable performance outcomes across paid and owned channels
You are familiar with platform-specific creative specs and best practices across Meta, TikTok, Snapchat, and Google
You bring strong creative instincts and a high bar for quality, and can provide clear, constructive feedback
You think in systems and have built or improved creative workflows, review processes, or operating frameworks
You are comfortable working with data and can interpret creative metrics and contribute to a test-and-learn framework with a clear point of view
You are an effective communicator who can translate performance data into creative direction and influence cross-functional stakeholders
You are self-directed and organized, able to manage multiple workstreams and prioritize in a fast-moving environment
You are comfortable using AI tools to support creative production, improve efficiency, and scale output
You have experience with creative automation or DCO platforms (e.g., Smartly, Celtra)
You are detail-oriented, results-driven, and open-minded, with a willingness to stay close to the work
You have a passion for music and audio — you’re a Spotify listener first

Where You'll Be

This role is based in New York
This team operates within the Eastern Standard time zone for collaboration.