Manager, Growth Marketing

Illumio is the leader in ransomware and breach containment, redefining how organizations contain cyberattacks and enable operational resilience. Powered by the Illumio AI Security Graph, our breach containment platform identifies and contains threats across hybrid multi-cloud environments – stopping the spread of attacks before they become disasters.
Recognized as a Leader in the Forrester Wave™ for Microsegmentation, Illumio enables Zero Trust, strengthening cyber resilience for the infrastructure, systems, and organizations that keep the world running.

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware.

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success!

We’re looking for a senior leader to own the website as a key growth channel. This role is responsible for attracting the right audience, converting visitors into qualified leads, and delivering a high-quality user experience.

You’ll drive strategy and execution across conversion, engagement, and site performance, while ensuring the website supports demand generation and product-led growth efforts.

You will also own how website work gets prioritized and delivered, improving processes to ensure the highest-impact initiatives move quickly.

Ultimately success will entail increased conversion rates and lead volume from the website, higher engagement and improved user experience across key journeys, faster, more effective execution of website initiatives and a website that consistently supports pipeline creation and growth

Conversion & Growth Performance

• Own website performance across key metrics including conversion rates, lead volume, and engagement

• Optimize core journeys such as demo requests, trials, and high-value content

• Identify friction points and continuously improve the path from visitor to lead

Website Strategy & Roadmap

• Define and manage the website roadmap based on business impact

• Prioritize initiatives that drive measurable growth and pipeline contribution

• Align website strategy with campaigns, product launches, and PLG efforts

User Experience & Engagement

• Improve site structure, navigation, and overall user experience

• Ensure messaging is clear, differentiated, and aligned with target audiences

• Increase engagement across key pages and user flows

CRO & Experimentation

• Build and lead a structured testing program

• Run A/B tests and personalization efforts to improve performance

• Use data and user behavior insights to guide decisions

Website Program & Operations

• Own intake, prioritization, and delivery of all website initiatives

• Establish clear processes to improve speed, visibility, and cross-team alignment

• Drive accountability to ensure projects are delivered on time and tied to outcomes

Traffic & Discoverability (in partnership)

• Partner with SEO and content teams to ensure the site is structured to attract and support high-quality traffic

• Maintain strong fundamentals that support search visibility and overall site performance

• 10+ years in web, digital, or growth roles

• Proven track record improving website conversion and lead generation

• Strong experience with CRO, UX, and performance optimization

• Experience managing cross-functional web initiatives and workflows

• Strong analytical skills and ability to turn insights into action

• Working knowledge of SEO and how it supports growth

#LI-OM1 #LI-ONSITE

Our Commitment

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions creates a culture of belonging, drives our future, and makes us stronger together in support of our customers and their success.

All official job offers from our company are extended directly by our recruitment team and will be sent through an official E-Signature document for your review and signature. Please be aware that we do not ask for any personal information in the process of extending offers of employment, such as financial details or social security numbers. Upon acceptance of any offer, we will request such information as part of the onboarding process prior to or on your first day of employment, and only after completing a background check through an authorized third-party vendor. If you receive any communication asking for personal details outside of these processes, please contact us immediately to verify the authenticity of the request. Your security is important to us, and we are committed to a safe and transparent hiring experience.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records.