Manager, Marketing Measurement

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

We are seeking a Manager, Measurement to join our Integrated Intelligence team. The Manager is responsible for measurement of marketing activities, generating meaningful insights through data analysis to tell a compelling story. You will be responsible for the execution of ongoing reporting, managing project timelines and developing initial insights and findings from analysis of program performance data. You will work in partnership with senior leads to deliver standard and ad-hoc analyses across integrated digital campaigns, communicating results to internal and external clients with an emphasis on providing actionable insights from the data. 

Integrated Intelligence (or I2) is a practice that sits within Real Chemistry’s Analytics & Insights capability area.  Our name is a nod to the innovative work we do beyond just data analysis.  We integrate across data sources, functions, methodologies, and technology, and we’re providing intelligence because our data leads to insights and our insights lead to action.  And when you put those two things together, we are exponentially better at helping our clients make critical business decisions. 

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, or San Francisco—or remotely within the US, depending on team and business needs.

What you’ll do:  

• Assists in the day-to-day analytics relationships with account and activation teams, executing ongoing and ad-hoc requests related to measurement reporting 

• Develop reporting deliverables with accurate data and initial insights and recommendations for internal team review 

• Present findings in professional manner to internal and external audiences 

• Participate in initiatives, collaborative efforts, and brainstorming sessions with internal teams 

• Assist in training junior resources in digital marketing and measurement as well as report creation and insight development process 

This position is a perfect fit for you if:  

• ​Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.  

• You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.  

• You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.  

• You are highly organized self-starter, able to work independently and under tight deadlines.  

What you should have:   

• Strong digital marketing knowledge, with an understanding of integrated digital campaign strategy including paid media planning and buying (inclusive of display, search, and social media), as well as martech ecosystems  

• Strong experience in cross-channel reporting, including quantitative performance of KPIs and performance benchmarks and qualitative insight generation, drawing inferences to inform actionable recommendations 

• Expert knowledge of digital media and martech data sets including: SA360, GCM, and Meta. DSPs including DV360, TTD, and Pulsepoint. Web Analytics platforms including GA4 and Adobe Enterprise Manager  

• Familiarity with healthcare marketing and health specific datasets such as claims, specialty pharmacy, physician-level data (NPI), and/or Veeva (strongly preferred) 

• Experience in data management platforms (e.g, Databricks) and business intelligence platforms (e.g., Tableau or PowerBI). Ability to write SQL data queries strongly preferred. 

• Bring a strategic approach to measurement, including an understanding of measurement frameworks and the business context they sit within to guide development of reports and actionable insights.  

Pay Range: $75,000.00-$85,000.00

This is the pay range the Company believes it will pay for this position at the time of this posting.  Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time. 

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

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