Marketing Analytics & Operations Manager

Position Summary

Vitana is a fast-growing Dental Partnership Organization focused exclusively on Pediatric Dentistry and Orthodontics. We partner with growth-minded doctors and provide support services that help practices scale while maintaining exceptional patient care.

We are seeking a Marketing Analytics & Operations Manager to serve as the technical backbone of our marketing organization.

This role sits at the intersection of marketing, analytics, and operations. The ideal candidate will own marketing measurement, attribution, reporting infrastructure, data integration, and performance insights across a growing portfolio of pediatric dental and orthodontic brands.

This is not a traditional reporting role. We are looking for someone who can connect systems, automate workflows, improve data quality, build scalable dashboards, and help leadership make better decisions through data.

The successful candidate will work closely with the VP of Marketing, Operations team, external agencies, and practice-level stakeholders to ensure marketing performance is accurately measured from click through patient acquisition.

Primary Responsibilities

Marketing Analytics & Reporting

• Own and maintain Vitana's marketing reporting infrastructure.
• Build and manage executive dashboards in Google Looker Studio.
• Develop KPI scorecards for leadership, operations, and practice-level stakeholders.
• Monitor performance across paid media, SEO, local SEO, websites, lead generation, and patient acquisition.
• Deliver recurring performance reporting and actionable insights.
• Translate complex data into simple business recommendations.

Attribution & Measurement

• Own marketing attribution strategy and implementation.
• Ensure accurate tracking of leads, calls, appointments, new patients, and treatment starts.
• Manage and optimize integrations between:
• Google Ads
• Google Analytics 4 (GA4)
• Google Tag Manager
• WhatConverts
• CRM systems
• Patient management systems
• Call tracking and attribution platforms
• Third-party marketing platforms
• Improve visibility into cost per lead, cost per patient acquisition, conversion rates, lead quality, and treatment-start performance.

Marketing Technology & Integrations

• Connect and automate data sources using APIs, webhooks, and integration platforms.
• Build workflows using automation platforms, APIs, and webhooks, including tools such as Zapier.
• Reduce manual reporting and spreadsheet dependency through automation.
• Evaluate and implement new technologies that improve reporting, attribution, and operational efficiency.
• Support implementation of AI-enabled reporting and analytics solutions where appropriate.

Data Quality & Governance

• Audit tracking implementations across websites and marketing channels.
• Ensure consistency of events, goals, conversions, attribution rules, and reporting standards.
• Maintain documentation of tracking standards and KPI definitions.
• Identify and resolve data discrepancies and reporting issues.
• Serve as the organization's primary resource for marketing data integrity.

Cross-Functional Partnership

• Partner closely with Operations to connect marketing-generated leads to appointments, new patients, treatment starts, and other business outcomes.
• Collaborate with agencies, vendors, and internal team members to improve measurement and performance visibility.
• Support practice-level marketing reviews and leadership presentations.
• Serve as the organization's subject matter expert for marketing analytics, attribution, and reporting.
• Help leadership identify opportunities, trends, risks, and performance gaps through data analysis.

Required Qualifications

• 4+ years of experience in marketing analytics, marketing operations, martech, revenue operations, business analytics, or related fields.
• Expert-level proficiency with:
• Google Analytics 4 (GA4)
• Google Tag Manager
• Google Looker Studio
• Experience managing marketing attribution and conversion tracking.
• Experience with Google Ads reporting and offline conversion tracking.
• Experience working with APIs, webhooks, and marketing technology integrations.
• Strong understanding of marketing funnels and customer acquisition metrics.
• Advanced spreadsheet skills for data preparation, validation, and analysis.
• Excellent analytical, communication, and presentation skills.
• Strong mathematical and quantitative reasoning abilities.
• Ability to explain complex data and technical concepts to non-technical stakeholders.

Preferred Qualifications

• Experience in healthcare, dental, orthodontic, DSO, franchise, multi-location, or other service-based organizations.
• Experience with:
• Google platforms
• WhatConverts
• CRM systems
• Patient management systems
• Marketing attribution platforms
• Call tracking platforms
• Agency-side analytics, marketing operations, or performance marketing experience.
• Experience building automated reporting, dashboards, data integrations, or custom analytics solutions using AI-assisted development tools, scripting languages, or modern data platforms.
• Experience supporting executive leadership teams with reporting and business insights.

Success Measures

Within the first 12 months, this individual will:

• Establish a single source of truth for marketing reporting across all brands.
• Improve attribution accuracy across major marketing channels.
• Reduce manual reporting requirements through automation.
• Deliver standardized executive dashboards for marketing and operations leadership.
• Improve visibility into patient acquisition cost, lead quality, conversion rates, and treatment-start performance.
• Create stronger alignment between marketing performance and operational outcomes.
• Become the organization's primary resource for marketing analytics, attribution, and measurement.