Marketing and Communications Manager

Greenberg Traurig (GT), a global law firm with locations across the world in 15 countries, has an exciting employment opportunity for you. We offer competitive compensation and an excellent benefits package, along with the opportunity to work within an innovative and collaborative environment.

Join our Marketing Team as a Marketing and Communications Manager located in our Austin, Dallas or Houston office.

We are seeking a highly skilled professional who thrives in a fast-paced, deadline-driven environment. The ideal candidate possesses strong problem-solving and decision-making abilities, ensuring efficiency and accuracy in every task. With a dedicated work ethic and a can-do attitude, you will take initiative and approach challenges with confidence and resilience. Excellent communication skills are essential for collaborating effectively across teams and delivering exceptional client service. With a client-focused mindset and an initiative-taking approach, you will play a critical role in driving success, anticipating needs, and providing strategic solutions. If you are someone who demonstrates initiative, adaptability, and innovation, we invite you to join our team.

This role will be in-office four days a week and reports to the Chief Communications Officer.

Position Summary

The Marketing and Communications Manager will create and implement communication strategies that reflect the firm’s brand and positioning, shape and disseminate high-impact messaging, and achieve effective and proactive media coverage in support of key business goals with a focus on supporting the Texas offices and the Restructuring & Special Situations Practice. This candidate must be a strong writer, possess a client service orientation, be able to develop relationships within the firm as well as with the media, meet tight deadlines, possess strong attention to detail and remain calm under pressure.

Key Responsibilities

• Works hand in hand with the Chief Communications Officer, the Texas Marketing and Business Development Manager, the Marketing and Communications team, and the office and practice leaders to create a proactive communications program that supports the strategic objectives and aligns with global practice objectives

• Develops story/content priorities and outreach strategies designed to build thought leadership including media placements, bylined articles, newsletters, alerts, events, multimedia, other targeted efforts

• Creates and repurposes content for external communications on various platforms

• Writes press releases, internal communications and other media collateral as needed

• Plans, researches, monitors, writes, and executes awards submissions and nominations, internal and external thought leadership events and social media contributions

• Understands how to identify opportunities on a variety of external PR channels and fully utilize these channels to achieve goals

• Consistently seeks out new opportunities to place attorneys/stories in client-facing media

• Provides strategic and creative support for internal and external communications programs, writes/designs collateral as needed for handouts, the firm’s Intranet, presentations, white papers, etc.

• Coordinates with attorneys and marketing business staff to develop office and practice-specific marketing plans and provides research on any relevant community relations opportunities (as requested by attorneys) and manages the community relations list

• Provides media relations support, including pitching and monitoring interviews and prepping attorneys with talking points

• Provides social media support including drafting targeted posts and assisting with attorney training

• Focuses on media outreach and press releases for lateral hires throughout the state of Texas

• Other responsibilities as needed

• Collaborates with marketing and other business professionals throughout the firm across functions and teams

Qualifications

Skills & Competencies

• A self-starter and team player, able to accept direction, yet work independently

• Ability to synthesize complex information into a compelling narrative for media, client or firm use

• Excellent prioritization and time management skills

• Candidates must have outstanding communication skills, both written and oral, and be able to communicate effectively with attorneys and professionals at all levels

• Flexibility and adaptability in a fast-paced work environment

• Strong client-first work ethic

• Must be attentive to detail, work well under pressure, and have the ability to manage simultaneous and tight deadlines

• Tech-Savvy problem solver who will have the ability to learn new programs or systems with ease, including using AI

• Preferred candidates will have excellent writing/copyediting skills, including specialized experience in business and/or legal writing

• Advanced knowledge and familiarity with The AP Style Guide, as well as the rules of English grammar and style are required

Education & Prior Experience

• Bachelor’s degree required

• Ideal candidate will have 7-10 years of professional experience managing PR for a law firm or professional services industry or as a business/legal journalist

• Track record of successful media placements designed to build thought leadership

• Writing portfolio that demonstrates experience translating complex topics into compelling copy

• Strong understanding of the news media and existing media relationships

• Well-versed in identifying PR risk issues and providing office/practice leaders with guidance and coaching to help make decisions

• Adept at utilizing Cision or other PR Databases

• Experience in leveraging social media channels to achieve maximum exposure

Technology

• High level of proficiency with Windows-based software and Microsoft Word, PowerPoint, Excel and Outlook required

• Knowledge and experience across all social media platforms, specifically Facebook, LinkedIn, Instagram, Twitter, and YouTube

• Proficiency with using AI for writing and research tasks

GT is an EEO employer with an inclusive workplace committed to merit-based consideration and review without regard to an individual’s race, sex, or other protected characteristics and to the principles of non-discrimination on any protected basis.