Marketing Associate (US, Remote)

Join Eleos Health as a Marketing Associate and play a pivotal role in driving awareness, pipeline, and market presence within your dedicated segment, either Behavioral Health/Substance Use Disorder (BH/SUD) or Care at Home (Home Health & Hospice). Eleos is the system of action for community-based care organizations — powered by its purpose-built Polaris AI, Eleos captures clinical and operational signals across the care journey and turns them into real-time action, enabling providers to deliver higher-quality care, ensure compliance, and protect revenue. This role sits at the intersection of demand generation, campaign execution, and cross-functional collaboration, giving you the opportunity to shape how Eleos shows up in the market through email, webinars, events, partnerships, and integrated GTM campaigns.

This is a high-visibility, high-impact role for a marketer who thrives on variety, loves building relationships across teams, and wants to contribute directly to transforming mental and behavioral healthcare. You will be the segment marketing owner, deeply embedded in your market, partnering with SDRs, Sales, Content & Brand, Product Marketing, Customer Marketing, and Events to bring campaigns and programs to life.

This is also an AI-native marketing role. You will build and operate agentic workflows that automate repeatable tasks, accelerate content production, and surface insights across your programs — using Claude and complementary AI tools as core parts of your daily operating system. We expect you to bring an AI-first lens to every problem before reaching for a manual solution.

You are a versatile, collaborative marketer with 2–4 years of experience spanning multiple marketing channels and cross-functional programs. You are comfortable owning projects end-to-end, from developing email nurture programs and planning regional events to producing webinars and coordinating SDR outreach for GTM campaigns. You bring strong organizational and communication skills, a genuine curiosity about your market, and the energy to make things happen in a fast-paced startup environment.

You are AI-first, not just AI-aware. You default to Claude before defaulting to manual effort. You have built — or are eager to build — agentic workflows that handle repeatable marketing tasks autonomously: research pipelines, content generation chains, campaign brief drafts, follow-up sequences, performance summaries. You don't wait for someone to hand you a process; you identify friction, design a workflow, and ship it. You treat Claude as a core collaborator on every project, not an occasional shortcut.

You care about the mission. Whether your segment is behavioral health, substance use disorder, home health, or hospice, you want to understand it deeply and show up as a trusted voice in that community. Experience in healthcare or behavioral health is a bonus, but passion and drive matter most.

As a Marketing Associate at Eleos Health, you will:

AI-First Execution & Agentic Workflows

• Design and deploy agentic workflows using Claude to handle high-volume, repeatable marketing tasks — including campaign brief generation, audience segmentation research, email sequence drafting, partner outreach templates, and post-event follow-up automation.
• Build Claude-powered pipelines that compress the time between campaign ideation and execution, enabling the marketing team to operate at a higher throughput without proportional headcount growth.
• Proactively identify manual workflows across the marketing function and propose AI-first alternatives, documenting and socializing solutions that other team members can adopt.
• Use Claude to synthesize performance data, surface trends across campaigns, and generate actionable recommendations for program optimization — reducing dependence on manual analysis.
• Stay current on AI tool capabilities and bring new workflows, prompting strategies, and automation patterns to the team on a regular cadence.

Multi-Channel Campaign Execution

• Plan, coordinate, and execute integrated campaigns across email, webinars, regional events, and partnership activations within your assigned segment.
• Manage end-to-end logistics for webinars and virtual events, including speaker coordination, promotion, follow-up, and performance tracking.
• Support and co-own regional field event strategy in collaboration with the Events team, identifying the right conferences, trade shows, and hosted experiences for your market.

SDR & GTM Campaign Support

• Partner closely with SDRs to ensure smooth lead hand-off and campaign follow-up.
• Collaborate with Product Marketing to translate positioning and messaging into campaign assets.
• Support the execution of integrated GTM campaigns, ensuring alignment between marketing programs and SDR/Sales outreach motions.

Partnerships & Association Activation

• Identify and execute on co-marketing opportunities with associations, technology partners, and referral organizations within your segment.
• Coordinate joint webinars, digital programs, content collaborations, and event sponsorships with strategic partners to expand market reach.

Cross-Functional Collaboration

• Work closely with the Content & Brand team to brief and develop segment-specific content, creative assets, and thought leadership pieces.
• Collaborate with Customer Marketing to identify advocacy opportunities and incorporate customer stories into campaign programs.
• Serve as the marketing point of contact for your segment, building strong relationships with Sales, SDRs, and other go-to-market stakeholders.

Performance Tracking & Optimization

• Track and report on campaign and program performance, including email and partner program results, event ROI, webinar metrics, and contribution to pipeline.
• Use insights to iterate on programs, test new approaches, and continuously improve segment-level marketing effectiveness.
• Maintain accurate data hygiene and campaign tracking in HubSpot and Salesforce.

• 2–4 years of marketing experience with hands-on exposure to multiple channels, including email, webinars, partnerships, events and/or content programs.
• Strong project management skills and the ability to manage competing priorities across multiple programs and stakeholders simultaneously.
• Experience with marketing automation and CRM platforms like HubSpot and/or Salesforce for campaign tracking and reporting, with a focus on operational excellence and process improvement.
• Excellent written and verbal communication skills, with the ability to collaborate across teams and tailor messaging to different audiences.
• Comfort working in a fast-paced, startup environment with a bias toward action and a willingness to roll up your sleeves.
• AI-first mindset with demonstrated use of tools like Claude to automate repeatable tasks and improve workflow efficiency; familiarity with other AI tools is a strong plus.
• Familiarity with behavioral health, home health, hospice, or healthcare software is a plus.
• Self-motivated, detail-oriented, analytically-minded and genuinely excited about the mission of improving mental and behavioral health outcomes.

This is a unique opportunity to join a startup that has a meaningful impact on thousands' well-being and mental health.
We have

• A product that positively impacts people's lives every single day.
• A team of amazing people with a shared vision and the infinite drive to make it happen
• The base pay range for this position is $75,000-85,000 per year. The determination of what a specific employee in this job classification is paid depends on several factors, including, but not limited to, prior employment history/job-related knowledge, qualifications and skills, length of service, and geographic location.
• In addition to your compensation, we offer wide and generous health benefits, significant equity and 401(k) plans matched to 4%
• Flexible PTO + Additional mental health days off you can take any given moment simply because you need them.
• Fully remote work environment
• Opportunity to build, grow, and become highly instrumental in shaping how technology can increase the effectiveness of therapy.