Marketing Automation Program Manager

In 2025, USA Today recognized Primerica as a Top Workplace USA for the fifth year in a row, and Newsweek named Primerica one of America’s Greatest Workplaces for Diversity for the second consecutive year. In 2024, the Atlanta Journal-Constitution named Primerica as a Top Workplace for the eleventh consecutive year, and Forbes recognized Primerica as one of America’s Best Employers for Women for the fifth year in a row. In addition, for the tenth time Primerica has been voted a Best Employer by Gwinnett Magazine. Primerica is a great place to work!

• Create and articulate the vision for a deeply integrated and consistent, joined up, end-to-end digital experience. Use understanding of integration from frontend interfaces down to backend systems of record
• Define business objectives and connect features to those objectives to discipline the approach and ensure digital solution delivers concrete, high business value over time.
• Accountable for performance and team results. Contributes to and adapts department plans and adjust priorities to address short-term service and/or operational objections including managing resource and operational challenges.
• Sets departmental priorities and allocates resources to align with business objectives and annual plan for several products.
• Manage daily work efforts to deliver roadmaps and remove roadblocks as necessary.
• Work with the business and data and analytics leadership to link metrics, analytics, and reporting to underlying business objectives from the outset.
• Establish and track metrics to see how often reps log in, which features they want and use most often, and how use of product influences other behaviors, identifies and solves complex, operational and organizational problems leveraging the appropriate resources within or outside the department.
• Makes decisions guided by experience, analysis and business plans that impact the support and funding of projects, products, services and/or technologies
• Maintain momentum around new features and functionality beyond table stakes and continue to act as champions for the vision of digital CRM, RMC and POL Platforms.

Minimum requirements

• Bachelor's degree or equivalent experience
• Marketing Automation Product management: minimum three to five years of strong product management experience and a good sense for the intersection of business, user experience design, and technology.
• Marketing Automation experience
• Product Management experience

Preferred requirements

• Marketing industry platform experience
• PEGA experience is a plus
• Decisioning and AI experience is a plus

Hybrid position

Location: Duluth, GA

FLSA status:
This position is exempt (not eligible for overtime pay):

• Day one health, dental, and vision insurance

• 401(k) Plan with competitive employer match

• Vacation, sick, holiday and volunteer time off

• Life and disability insurance

• Flexible Spending Account & Health Savings Account

• Professional development

• Tuition reimbursement

• Company-sponsored social and philanthropy events

It has been and will continue to be the policy of Primerica, Inc., and its subsidiaries to be an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, sex, color, religious creed, religion, national origin, citizenship status, age, disability, pregnancy, ancestry, military service or veteran status, genetic or carrier status, marital status, sexual orientation, or any classification protected by applicable federal, state or local laws.

At Primerica, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.