Marketing Database Manager

The Job/What You’ll Do:

AssetMark is seeking a highly technical, detail‑oriented Marketing Database Manager to own the data model, data operations, and data reliability across the marketing technology stack—primarily within Salesforce Marketing Cloud, but also across upstream and downstream systems. This role is the backbone of our marketing data ecosystem, ensuring that all inbound, outbound, and transformed data powering personalization, segmentation, journeys, reporting, and governance is accurate, stable, and scalable.

Reporting to the Marketing Cloud Product Owner, this role enables the Marketing Cloud product roadmap by ensuring data consistency, availability, and integrity across all SFMC assets and workflows. The Marketing Database Manager partners closely with Marketing Operations, CRM Product, Sales Operations, IT, Analytics, and Compliance to maintain seamless marketing execution—especially throughout the Salesforce Financial Services Cloud (FSC) implementation.

We can consider candidates for this position who are able to accommodate a hybrid work schedule and are close to our office location in Concord, CA or Charlotte, NC.

Responsibilities:

Advisor Segmentation & Predictive Analytics:

• Design, maintain, and optimize the SFMC data model, including Contact Builder, data extensions, attribute groups, and relationships

• Define and enforce primary keys, subscriber keys, and relationship logic aligned with Salesforce CRM and all systems of record

• Establish and uphold documentation and governance standards for all marketing data tables, schemas, and ingestion points

• Own subscriber key and identity governance across emails, journeys, CloudPages, automations, and AMPscript

• Support subscriber key migrations and regression testing associated with FSC go-live and future CRM updates

Automations & Performance Engineering:

• Ensure the reliability, performance, and correctness of all SFMC automations—query activities, data refreshes, imports, file drops, and scripted logic

• Monitor automations for failures, timeouts, and inefficiencies; proactively resolve performance bottlenecks

• Lead root cause analysis, remediation, and documentation of recurring failures

Data Ingestion, Transformation & Hygiene:

• Partner with the Marketing Cloud Product Owner to assess data impact and risk for new features, campaigns, and journeys before building

• Manage data ingestion pipelines from CRM, events, web properties, and 3rdparty sources; ensure completeness, correctness, and compliance

• Implement continuous data hygiene practices—deduplication, standardization, and field validation

• Maintain and enforce data retention, governance, and regulatory compliance (CANSPAM, CCPA, GDPR)

Sendability, Subscriber Integrity & Deliverability Guardrails:

• Ensure subscriber keys, opt-in statuses, and send classifications are accurate across all SFMC channels

• Maintain processes that preserve sendability, reduce bounces, and strengthen long-term deliverability

• Monitor contact count growth, unhealthy records, and compliance risks

• Own unsubscribe, preference center, and suppression logic integrity, including regression testing before releases and go-lives

Data Refresh, Scheduling & Operational Reliability:

• Own refresh schedules, SLAs, and data availability cadences for journeys, segmentation, and reporting

• Quickly diagnose and resolve failures or data mismatches; coordinate with RevOps, IT, and external vendors

• Maintain logs, documentation, and audit mechanisms for traceability

• Provide marketing data readiness signoff for major launches and FSC go-live milestones

Performance Optimization & Storage Management:

• Continuously optimize data extension sizing, retention policies, query performance, and automation runtimes

• Partner with Marketing Analytics, IT, and Engineering to ensure responsible usage of SFMC storage and data processing

• Identify, prioritize, and remediate technical debt (legacy lists, deprecated DEs, fragile journeys, hardcoded AMPscript, unmanaged CloudPages)

Compliance, Audits & Governance:

• Support compliance reviews, internal audits, and data integrity checks

• Enforce data governance guardrails, in partnership with Legal, Privacy, and Marketing Operations, across data creation, usage, storage, and deletion

• Maintain detailed documentation of data flows, schemas, dependencies, and logic

Cross‑Functional Support & Troubleshooting:

• Serve as a technical enablement partner to Marketing Operations for data issues affecting campaigns, journeys, integrations, reporting, and segmentation

• Translate cross-functional data requirements (Marketing, Sales, Analytics) into scalable, reliable data solutions

• Support ad hoc data needs with SQL extracts, insights, and custom views

Release Management & Change Control:

• (Participate in product backlog grooming by providing feasibility, effort, and risk assessments for all data-related items

• Implement approved changes through the structured Marketing Cloud product roadmap (not ad hoc request channels)

• Lead regression testing and validation for data changes tied to FSC releases, Salesforce upgrades, and 3rdparty integrations

High-Level FSC Responsibilities:

• Serve as the Marketing Cloud data liaison for the FSC implementation

• Validate FSC → SFMC data mappings, refresh cadence, and field-level usage

•  Participate in FSC design and release reviews to assess marketing data impact

• Lead regression testing of journeys, CloudPages, emails, automations, unsubscribe, and reporting affected by FSC

• Provide marketing data readiness signoff for FSC go-live and post-go-live releases

• Maintain FSC-related marketing data documentation and operational runbooks

Campaign, Reporting & Outcome Integrity:

• Ensure Salesforce Campaigns, Campaign Members, and Marketing Cloud sends remain aligned and auditable through the FSC transition

• Preserve continuity reporting for Marketing Operations, Sales, and Leadership during data model changes

• Validate campaign → outcome tracking in FSC in partnership with Analytics and Sales Operations

• Support ad hoc data needs with SQL extracts, insights, and custom views.

Knowledge, Skills, Abilities:

• Expert-level SQL and hands-on experience with SFMC Contact Builder, Automations, and Journey data interactions

• Deep understanding of relational data models, keys, joins, and data integrity discipline

• Experience managing ETL pipelines, ingestion frameworks, and data hygiene practices

• Skilled at troubleshooting data refresh failures, automation issues, and subscriber integrity challenges

• Familiarity with privacy, compliance, and data governance frameworks

• Knowledge of AMPscript, SSJS, or comparable scripting languages

Education & Experience:

• 3-5+ years in Marketing Cloud, database marketing, marketing data operations, or data engineering roles

• Salesforce CRM data architecture or Data Cloud experience

• Experience enabling segmentation, scoring, or personalization models

• Knowledge of AMPscript, SSJS, or other scripting languages in Marketing Cloud

• Bachelor’s degree in marketing, engineering, or computer science required

Compensation: The Base Salary range for this position is between $110,000-140,000 for Concord and $90,000-115,000 for Charlotte.

This information reflects a base salary range that AssetMark reasonably expects to pay for the position based on a number of factors which may include job-related knowledge, skills, education, experience, and actual work location. This position will also be eligible for additional variable incentive compensation and competitive benefits.

Candidates must be legally authorized to work in the US to be considered. We are unable to provide visa sponsorship for this position.

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Who We Are & What We Offer:

We are AssetMark, a company on the move, shaping the future of financial services. Growth is in our DNA. Every day, we combine technology, insight, and collaboration to create new possibilities for advisors, for our people and for our investors. At AssetMark your ideas matter; they’re heard, valued, and drive meaningful change. Join a team that sets new standards and creates space for you to thrive and do your best work. 

Our Mission 

Our mission is simple: to help our 10,500+ financial advisors make a meaningful difference in their clients’ lives. We do this by combining powerful technology, holistic support, and expert consulting to help advisors run stronger, more efficient businesses. Backed by a comprehensive suite of investment solutions and a trust company that boasts of $150B+ AUM, our platform empowers advisors to deliver exceptional service and an outstanding client experience.

Our Values 

Heart. Client Success. Integrity. Respect. Excellence. Our values are how we show up every day.  

We believe in: 

• Leading with Heart, in truly making a difference in the lives of others: teammates, clients, investors and communities. 

• Obsessing over Client Success, bringing a relentless focus on what matters to clients that sets us apart and creates loyal, lasting relationships. 

• Unyielding Integrity, doing what’s right, always. Even when it’s hard. 

• Collective Respect, in being authentic, inclusive and valuing all voices while winning together. 

• Operating with Excellence, in learning fast, continuously improving, innovating and collaborating to find new and better solutions.  

These values shape our culture, guide our decisions, and define what it means to be part of the AssetMark family. 

Our Culture & Benefits 

Our culture brings our mission and values to life. Here, we do what’s right, embrace diverse ideas, and innovate together. We also offer a wide range of benefits to support you and your family—because thriving at work starts with thriving in life. 

• Flex Time or Paid Time Off and Sick Time Off 

• 401K – 6% Employer Match 

• Medical, Dental, Vision – HDHP or PPO 

• HSA – Employer contribution (HDHP only) 

• Volunteer Time Off 

• Career Development / Recognition 

• Fitness Reimbursement 

• Hybrid Work Schedule 

  
  

As an Equal Opportunity Employer, AssetMark is committed to building a diverse and inclusive workplace where everyone feels valued.