Marketing & Demand Generation Lead

Location: Philippines

Team: Marketing

Reports to: CEO

Overview

We are hiring a Marketing & Demand Generation Lead to own and scale HitPay’s digital merchant acquisition engine. This is a high-impact, strategic, and execution-driven role focused on generating qualified sign-ups from SMBs and mid-sized businesses across Southeast Asia.

The ideal candidate has experience scaling demand generation for long-tail and SMB-focused digital platforms, and is comfortable both building campaigns hands-on and leading a small team.

Target Profile

• 5–10 years in growth marketing, demand generation, or performance marketing

• Experience leading end-to-end digital acquisition: strategy, execution, and optimization

• Proven success with SMB or long-tail audience acquisition (SaaS, fintech, marketplace, etc.)

• Strong with Google Ads, Meta, YouTube, retargeting, landing pages, SEO, and funnel conversion

• Experience managing a marketing team and collaborating cross-functionally with product and sales

• Comfortable with daily 4–6 hour Asia timezone overlap (especially if remote)

Top Traits to Look For

• Strategic thinker with execution muscle — willing to get hands-on

• Track record of delivering high ROI campaigns and driving efficient CAC

• Strong analytical orientation — data-led but creative

• Experience with funnel ownership (from acquisition through conversion and activation)

• Bonus: Experience in cross-border, regulated, or fintech industries

First 90 Days Goals

• Audit current funnel and identify quick wins and long-term priorities

• Launch performance campaigns across 2–3 key channels/markets

• Drive measurable improvements in CAC and qualified merchant sign-ups

• Build and manage campaign performance dashboards

• Align the marketing team’s execution plan with company growth goals

Compensation / Logistics

• Full-time

• Competitive base salary and equity