Marketing Design Specialist

About the Role

We’re seeking a Digital Marketing Design Specialist to lead and execute the visual aspects of our digital marketing presence. This role is ideal for a strong designer who understands branding and storytelling, has the technical ability to manage and maintain a website, and can bring the brand to life across social media.

You’ll be responsible for shaping our brand's appearance, feel, and presence across key digital channels—designing high-quality visual assets, maintaining a polished and conversion-focused website, and creating engaging social media content that supports brand awareness and go-to-market initiatives.

This role is hands-on, creative, and execution-focused, with a strong emphasis on design excellence, brand consistency, and digital presence.

Key Focus Areas

Brand, Visual Design, and Digital Storytelling

• Lead creative development across digital and print—designing campaign graphics, ads, emails, presentations, infographics, and event collateral.
• Shape and maintain a cohesive brand identity across all touchpoints, ensuring visual consistency and clarity of message.
• Translate marketing strategies and messages into high-impact visuals that inspire engagement and action.
• Design high-quality creative assets, including campaign graphics, ads, emails, presentations, infographics, and event collateral.
• Create short videos, motion graphics, or animations to support campaigns and social storytelling.

Web Design & Development

• Manage and maintain the company’s WordPress website, ensuring alignment with brand, UX best practices, and technical performance.
• Build, update, and optimize landing pages using HTML/CSS (and light JavaScript when needed).
• Implement design updates, troubleshoot functionality, and collaborate with IT or vendors on technical issues.
• Ensure mobile responsiveness, accessibility, and SEO optimization across devices and browsers.
• Maintain and organize digital assets, photography, and videos to ensure accuracy and version control.

Social Media Design & Execution

• Design and produce engaging visual content for social media, including static graphics, carousels, and animations.
• Publish, schedule, and monitor posts across platforms (primarily LinkedIn and other relevant channels).
• Track performance metrics to optimize creative approaches and increase engagement.
• Stay current on social design trends, platform updates, and best practices for B2B brand storytelling.

Qualifications

• Bachelor’s degree in Design, Marketing, Communications, Web Development, or related field.
• 3–5 years of experience in visual design or web-focused creative roles.
• Strong portfolio demonstrating a blend of creative and technical work (web, landing pages, email design, campaign visuals, etc.).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Hands-on experience with WordPress, HTML/CSS, and marketing automation platforms (Marketo or Hubspot strongly preferred).
• Experience creating and publishing social media content and familiarity with scheduling tools such as Buffer, Hootsuite, or Sprout Social.
• Understanding of UX/UI principles, responsive design, and conversion best practices.
• Strong attention to detail, organization, and ability to manage multiple projects simultaneously.
• Excellent collaboration and communication skills.
• Bonus: Experience with video editing, motion graphics, or multimedia production (e.g., Camtasia, Premiere Pro, After Effects).