Lead and scale DemandFactor's marketing function across brand, demand generation, ABM, content, digital performance, analytics, and budget. Partner with Sales to drive full-funnel pipeline, manage KPIs and attribution, hire and grow the marketing team, and execute measurable, data-driven marketing programs.
DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage, and convert their next customers. We run full-funnel programs across intent, ABM, content syndication, and performance marketing, all tied to measurable pipeline impact.
We’re looking for a Marketing Director to build and scale our marketing function. This is a hands-on and strategic role owning brand, demand gen, content, digital, and performance.
What you’ll do
- Own and execute DemandFactor’s marketing strategy
- Lead demand-gen, ABM, and digital performance programs
- Build a strong brand and high-impact content engine
- Partner closely with Sales to drive full-funnel results
- Manage marketing KPIs, analytics, attribution, and budget
- Build and grow the marketing team
What we’re looking for
- 7–10+ years in B2B marketing (demand gen, performance, growth)
- Proven success in driving measurable pipeline and ROI
- Experience building marketing functions from the ground up
- Strong analytical, strategic, and leadership skills
- Excellent communication and execution abilities
Why DemandFactor
- High-impact leadership role
- Full ownership and autonomy to shape marketing
- Data-driven, innovative environment
- Flexible, remote workplace
Similar Jobs
Healthtech • Social Impact • Software • Telehealth
The Director of Marketing Analytics will lead marketing analytics strategy, managing a team to optimize acquisition and retention through data-led insights and A/B testing.
Top Skills:
AirflowDbtHexLookerPythonRSQLTableau
3 Days Ago
Fintech • Machine Learning • Payments • Software • Financial Services
The Director of Client Development will lead partnerships with top merchants at Capital One Ad Solutions, utilizing data-driven strategies to execute marketing campaigns and enhance client relationships.
Top Skills:
Analytic PlatformsAPIs
Agency • Marketing Tech • Professional Services • Sales
Lead and scale DemandFactor's marketing: own strategy, run demand-gen, ABM, content, digital and performance programs, manage analytics, attribution, budget, and partner with Sales while building the marketing team.
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine


