Marketing Lead

Who we are:

Station A is a technology company reimagining how clean energy is bought and sold. Our distributed team is made up of climate-minded technologists, strategists, and operators committed to making climate action a no-brainer for everyone.

We combine proprietary software with industry expertise to guide commercial real estate owners and operators through their decarbonization journey, starting with evaluation of their portfolios and culminating in transactions through our clean energy marketplace.

About the role:

We are looking for a Marketing Lead to own and scale Station A’s marketing engine! This role sits at the intersection of strategy, systems, and storytelling. You will be responsible for generating raised hands, improving sales conversion through brand awareness, and building a credible, consistent market presence for Station A. You will own HubSpot for marketing, lead content strategy and execution, and work closely with sales, product, and leadership to ensure marketing is tightly aligned to revenue and real buyer needs. This is a hands-on role. You will both do the work and define the system.

Responsibilities:

Marketing strategy & ownership

• Own Station A’s marketing strategy end-to-end, aligned tightly with revenue goals
• Translate company priorities into focused campaigns and initiatives
• Partner closely with sales, product, and leadership to stay grounded in reality

Hubspot & marketing operations

• Own HubSpot for marketing: setup, hygiene, segmentation, workflows, and reporting
• Define and manage MQL logic, lead scoring, lifecycle stages, and suppression rules
• Build and maintain nurture campaigns tied to real buyer intent
• Ensure clean handoffs between marketing and sales
• Use data to continuously improve conversion at each stage of the funnel

Content & editorial leadership

• Own the editorial calendar across:
• Industry thought leadership
• Product and solution marketing
• Data-driven storytelling and insights
• Write and/or edit core content assets, including:
• Blog posts and long-form articles
• Case studies and customer stories
• Website and landing page copy
• Gated content (guides, reports, briefs)
• Ensure content is opinionated, specific, and grounded in real execution

Data-driven storytelling

• Turn Station A’s platform, bid, and project data into compelling narratives
• Develop insight-led content (e.g. “What 100 RFPs tell us about onsite solar pricing”)
• Work with internal teams to surface patterns, learnings, and proof points
• Balance credibility with clarity — no fluff, no jargon

Campaigns & distribution

• Plan and execute integrated campaigns across owned, earned, and paid channels
• Support events, conferences, partnerships, and webinars with strong messaging
• Collaborate with demand gen partners where relevant, without losing strategic control
• Ensure distribution is intentional and audience-specific

• 6+ years of experience in B2B marketing, ideally in climate, energy, SaaS, or marketplaces
• Deep proficiency with HubSpot for marketing (not just email blasts)
• Strong writer with the ability to explain complex topics clearly and confidently
• Experience owning an editorial calendar and shipping content consistently
• Comfort working cross-functionally with sales, product, and leadership
• Data-literate and comfortable tying marketing work to business outcomes

• Experience marketing to enterprise or multi-stakeholder buyers
• Familiarity with clean energy, real estate, infrastructure, or ESG-adjacent markets
• Experience with product marketing and category creation
• Ability to turn raw data into insights and narratives
• Prior experience in a high-growth startup environment

We’re committed to supporting a healthy, sustainable life in and outside of work. Some benefits include:

• Remote-friendly work environment (U.S.-based) with co-working space opportunities
• Flexible PTO
• 15 paid holidays annually
• Monthly remote work stipend - $600 per year
• Learning & development budget to support your professional growth - $500 per year
• Comprehensive medical, dental, and vision insurance

Compensation:

• We believe in pay transparency. The annual base salary for this role is $87k - $104k depending on your location. We also offer a performance-based annual bonus and equity.

• We are a fully remote organization and candidates based in CA, NV, OR, VA, MA, WA, NY are preferred.

Our Commitment:

We believe diverse perspectives fuel better ideas and stronger outcomes. If you are excited about this role—even if you don’t meet 100% of the qualifications—we encourage you to apply.

Station A is an equal opportunity employer committed to building an inclusive, respectful workplace. Hiring decisions are based solely on qualifications, merit, and business needs.