Marketing Manager (Field Marketing - Central)

About GameChanger:

We believe in the life changing impact youth sports have on and off the field. Sports encourage leadership, teamwork, responsibility, and confidence – important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

GameChanger is looking for a Marketing Manager to drive growth across our youth sports ecosystem through community-led, field-based marketing programs. You will plan and execute regional field marketing initiatives that increase top-of-funnel awareness, engage high-value audiences, and accelerate conversion. You will translate national priorities into locally relevant activations while partnering with cross- functional team members to create measurable impact. You will report to our Senior Marketing Manager, and serve as a core contributor on the Field Marketing team, supporting strategic planning and execution across events and activations.

What You'll Do:

• Plan regional field marketing programs, including tournaments, partner events, trade shows, summits, and roadshows, that grow awareness, engagement, and pipeline growth.

• Operationalize subject-matter–expert–led strategies across Baseball and Softball by partnering with internal team leads to align field initiatives with GTM priorities.

• Build community and partner experiences that convert prospects into long-term GameChanger users and strengthen relationships within local markets.

• Develop account-based marketing (ABM) initiatives, targeted campaigns, and localized content (both online and in-person) to maximize ROI and pipeline contribution.

• Measure and optimize field performance by tracking KPIs, analyzing results, managing budgets, and providing data-driven recommendations to team members.

Who You Are:

• 5+ years of experience in field marketing, demand generation, community marketing, or partner marketing roles.

• Experience executing regional, in-person marketing programs that support pipeline and revenue goals.

• Proven experience managing partner go-to-market initiatives, ideally within sports, grassroots, or community-driven ecosystems (Baseball/Softball experience strongly preferred).

• Hands-on experience with HubSpot CRM and marketing automation, including workflows, reporting, and campaign measurement.

• Experience defining and tracking marketing KPIs, pipeline contribution, and ROI for field and experiential programs.

• Ability to operate remotely with a home base in the Central Region of the U.S., with willingness to travel up to 20%.

Perks:

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• Technology stipend - $4,000 every 2 years after your start to make sure you have the latest and greatest technology.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Learning stipend - $500 annually towards continued development.

• Monthly physical, mental, wellness & learning stipend offered through Holisticly.

• Monthly lifestyle stipend offered through Fringe.

• Full health benefits - medical, dental, vision, prescription, FSA, HRA, HSA, and coverage for family/dependents.

• Retirement savings - Traditional and Roth 401K plans are offered through Vanguard, with an immediate company match.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Company paid parental leave - up to 20 weeks for birthing parents and up to 12 weeks for non-birthing parents.

• Family building benefits offered through Progyny.

• DICK'S Sporting Goods and their family of brands teammate discount.

The target salary range for this position is between $90,000 and $110,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

* DICK'S Sporting Goods has company-wide practices to monitor and protect the company from significant compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Our Interview Process & AI

We recognize that AI has become a common part of everyday life and professional work, and its use continues to evolve rapidly. Our perspective on AI in the hiring process will evolve as well. At this time, we ask that candidates please refrain from using AI tools during interviews and assessments, as we want to see your authentic self. We will clearly indicate if and when AI use is acceptable in the process. If you have any questions or need accommodations, we're here to help. Thanks for helping us keep the process fair and secure for everyone!

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com or [email protected]. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.