We’re looking for a data-driven and results-oriented Marketing Manager of Native and Display Ads to lead strategy, execution, and optimization of native advertising campaigns that generate high-quality consumer leads. You’ll manage campaigns across Native and Display ad platforms like Taboola, Outbrain, and comparable networks, using creative testing and performance insights to maximize lead volume and ROI.
This is a full-time, in-person role at our Walnut Creek office.
What you will do:
- Lead and oversee end-to-end Native/Display Advertising strategies to align with business goals
- Plan, launch, and optimize native/display ad campaigns across multiple platforms
- Develop compelling ad copy and creatives, continuously analyzing performance and testing new assets to maximize CTR, conversion rates, and lead quality.
- Monitor, analyze, and optimize campaign performance & present findings into actionable insights
- Manage budgets and pacing to ensure efficient ROAS
- Run A/B tests, audience segmentation, and targeting/retargeting/lookalike strategies
- Partner with sales, client services, and engineering teams to align goals and improve funnel performance
- Ad-hoc special projects
Who you are & what makes you qualified
- 3+ years of hands-on experience managing native advertising campaigns on platforms such as Taboola, Outbrain, or similar networks.
- Proven track record of scaling native advertising efforts and managing high-budget campaigns ($100k+/month)
- Demonstrated success in lead generation and/or performance marketing, with a focus on maximizing lead volume while optimizing CPL, ROI, and lead quality.
- Solid working knowledge of tracking pixels, conversion events, and attribution tools
- Strong analytical mindset with the ability to interpret data, extract insights, and make data-driven optimization decisions
- Deep understanding of conversion funnels, attribution models, and ROAS
- Excellent communication, organization, collaboration, and project management skills
- Strong grasp of creative best practices for Native and Display Ad platforms
- Ability to manage multiple campaigns and priorities in a fast-paced, results-oriented environment.
- A genuine passion for performance marketing and a test-and-learn mindset
Nice to have:
- Experience managing paid social advertising campaigns
- Knowledge of compliance and privacy standards in lead generation (TCPA, etc.)
- Previous agency or aggregator experience
Life at Buyerlink:
- Take part in our Service Days program - where you'll be rewarded with paid time off for volunteering and making a positive impact in your community.
- Join forces with our diverse Global Community and connect with team members from all over the world.
- We offer a comprehensive extended health benefits package to ensure your total well-being.
- We're dedicated to your professional growth and will support you every step of the way on your career path with ongoing Professional Development opportunities.
- Enjoy delectable, complimentary lunches, and participate in exciting team events in-office.
Compensation: $105k-135k annually
Privacy:
The types of Personal Information we may collect (directly from you or from Third Party-sources) and our privacy practices depend on the nature of the relationship you have with Buyerlink and the requirements of applicable law. We endeavor to collect information only relevant for the purposes of processing. As part of our recruitment process, certain roles at Buyerlink may include a technical or skills-based assessment administered through an approved third-party provider. In some cases, and only with your explicit consent at the time of testing, AI-based proctoring or monitoring (such as webcam, screen activity, or behavioral signals) may be used to help maintain assessment integrity. By continuing, you agree to Buyerlink's privacy policy, which can be accessed here.
Top Skills
Buyerlink Walnut Creek, California, USA Office
1820 Bonanza St, Walnut Creek, CA, United States, 94596
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