The Marketing Manager will drive awareness and demand generation for Civ Robotics, executing field marketing campaigns and digital marketing initiatives while analyzing performance metrics.
About Civ Robotics
The Role
What You’ll Do
Field Marketing & Conferences
Product Marketing & Messaging
Content & Campaigns
Sales Enablement
Growth & Demand Generation
What We’re Looking For
What You’ll Get
Why Join Us
Civ Robotics is revolutionizing the $3 trillion infrastructure construction industry by automating repetitive, labor-intensive tasks. Our mission is to bridge the workforce gap and accelerate the development of critical infrastructure projects with cutting-edge robotics and autonomous navigation technology.
With over 100 robots deployed and actively transforming construction sites worldwide, we’re redefining efficiency, safety, and precision in the field.
Backed by top-tier investors, Civ Robotics is a fast-growing startup headquartered in San Francisco, founded by industry experts with deep construction experience.
Join us in building the future of construction automation and be part of a team that’s shaping the next generation of robotics!
The Role
We’re looking for a creative, hands-on Marketing Manager to own product marketing, growth campaigns, and field marketing at Civ Robotics.
This role is ideal for someone who can turn a technical robotics product into clear messaging, compelling content, customer stories, conference strategy, and campaigns that generate awareness and pipeline. You’ll help shape how Civ Robotics shows up in the market - both digitally and in the field.
You’ll work closely with Sales, Customer Success, Product, and leadership to define Civ’s positioning, create customer-facing materials, support conferences and campaigns, and help us reach construction, infrastructure, solar, surveying, and geospatial customers.
This is an individual contributor role with a lot of ownership and room to build.
What You’ll Do
Field Marketing & Conferences
- Plan and support Civ’s presence at key industry conferences, trade shows, regional events, customer demos, and field marketing programs.
- Partner with Sales to identify high-value events and build pre-event, onsite, and post-event strategies.
- Create event messaging, booth content, email campaigns, landing pages, handouts, demo materials, and follow-up sequences.
- Help turn conferences and field events into strong pipeline and brand-building opportunities.
- Coordinate with internal teams and external vendors to ensure events are well-prepared, on-brand, and effective.
- Track event performance and help improve ROI across attendance, engagement, meetings booked, leads, and pipeline influence.
Product Marketing & Messaging
- Develop clear, compelling messaging around Civ Robotics’ products, value proposition, customer use cases, and ROI.
- Translate technical capabilities into customer-friendly stories for construction, infrastructure, solar, surveying, and geospatial audiences.
- Create product and solution-focused content, including one-pagers, website copy, sales decks, case studies, email campaigns, event materials, and customer stories.
- Partner with Sales and Customer Success to understand customer pain points, objections, buying triggers, and real-world use cases.
- Help define messaging for different industries, personas, and use cases.
Content & Campaigns
- Build creative campaigns that increase awareness, engagement, and qualified pipeline.
- Create content for LinkedIn, email, landing pages, newsletters, webinars, events, and sales outreach.
- Own the development of customer stories, success metrics, and field-based proof points.
- Work with internal teams to turn product launches, deployments, customer wins, and event moments into strong marketing content.
Sales Enablement
- Create materials that help the sales team explain Civ’s value clearly and consistently.
- Build collateral for target accounts, conferences, demos, and customer follow-up.
- Partner with SDRs and AEs to improve messaging, campaign ideas, and outbound materials.
- Support account-based marketing efforts for strategic customers and industries.
Growth & Demand Generation
- Support targeted digital campaigns through email, LinkedIn, website landing pages, and lead nurture.
- Build campaign ideas that connect product messaging, customer pain points, and industry trends.
- Support HubSpot campaign setup, lead tracking, and follow-up workflows.
- Track campaign performance and continuously improve based on results.
What We’re Looking For
- 3+ years of B2B marketing experience, ideally in product marketing, field marketing, growth marketing, or a hybrid marketing role.
- Experience marketing technical, industrial, hardware, robotics, construction-tech, geospatial, SaaS, or other complex B2B products.
- Experience supporting conferences, trade shows, field marketing programs, customer events, or regional campaigns.
- Strong writing and messaging skills - you can make technical products feel clear, relevant, and exciting.
- Creative thinker who can come up with campaign ideas, content angles, event themes, and customer stories.
- Comfortable working closely with Sales, Operations, Customer Success, and leadership.
- Experience creating marketing materials such as landing pages, sales decks, one-pagers, case studies, email campaigns, event collateral, and LinkedIn content.
- Familiarity with demand generation, ABM, HubSpot, CRM systems, or marketing automation tools is a plus.
- Startup mentality: proactive, resourceful, hands-on, and comfortable building from scratch.
What You’ll Get
- Comprehensive healthcare coverage, including medical, dental, and vision.
- 401(k) plan and commuter benefits.
- Competitive salary with growth potential.
- Equity options in a fast-growing robotics company.
- The opportunity to shape marketing at an early-stage robotics company with real-world impact.
Why Join Us
- Help bring cutting-edge robotics technology to one of the world’s largest and most important industries.
- Own meaningful marketing work across product messaging, content, campaigns, conferences, and field marketing.
- Work closely with a driven, collaborative, and entrepreneurial team.
- See your work directly influence customer engagement, pipeline, and company growth.
Civ Robotics San Francisco, California, USA Office
San Francisco, San Francisco, CA, United States, 94107
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