Marketing Operations Architect

What You’ll Drive

• AI Agent Development & Workflow Automation

  ● Build, configure, test, and optimize AI agents that support Marketing and SDR workflows across prospecting, enrichment, scoring, routing, outreach, and reporting
  ● Develop agentic workflows using tools such as Claude, Clay, MCP, Snowflake, Salesforce, HubSpot, Outreach, Gong, and related GTM systems
  ● Translate business requirements into structured AI workflows that can operate reliably, repeatably, and at scale
  ● Build agents that monitor key GTM signals such as job changes, hiring velocity, funding events, web intent, content engagement, and account fit
  ● Create workflows that reduce manual research and give SDRs better prioritized accounts, stronger contact context, and cleaner outreach hooks

  GTM Signal Intelligence & Prospecting Automation

  ● Help build and scale autonomous prospecting motions that identify ICP-fit accounts and contacts based on real-time buying signals
  ● Support ICP fitness scoring workflows that assess inbound leads, event leads, partner leads, and prospecting lists before they move into downstream systems
  ● Build logic that blends signal-based prospecting with broader whitespace nurture motions
  ● Develop workflows that help SDRs prioritize the right accounts at the right time with the right message
  ● Partner with Marketing, SDR, and RevOps teams to ensure AI-driven prospecting aligns with pipeline goals, territory strategy, and campaign priorities

  Data Orchestration & System Connectivity

  ● Connect and normalize data across Salesforce, HubSpot, Clay, Snowflake, Outreach, Gong, LinkedIn Ads, HockeyStack, and other GTM platforms
  ● Build structured inputs, data models, prompts, API workflows, and JSON-based logic that allow AI agents to take action with clean context
  ● Support audience segmentation workflows across cold, warm, and hot account/contact cohorts
  ● Help operationalize Snowflake and other data sources as audience and intelligence layers for AI-powered GTM activation
  ● Partner with Marketing Operations, RevOps, Data, and IT teams to make sure agent workflows are secure, governed, and aligned with system architecture

  CRM Hygiene & Data Quality Agents

  ● Build and maintain AI-powered data quality workflows that improve the accuracy of CRM and marketing data
  ● Support agents for employment verification, LinkedIn URL enrichment, region/location detection, account/contact enrichment, and stale data detection
  ● Design workflows that catch bad records before SDRs waste time on outdated contacts or inaccurate account information
  ● Improve the quality of downstream workflows by ensuring agent decisions are based on clean, current, and complete data
  ● Partner with Salesforce and HubSpot system owners to write back useful intelligence in a structured and governed way

  AI-Powered SDR & Marketing Activation

  ● Build workflows that support AI-generated email sequences, personalized outreach hooks, account research summaries, and meeting preparation briefs
  ● Help connect outbound email, LinkedIn Ads, website intent, events, and partner motions into a more unified activation model
  ● Support agent workflows for event and user group planning, including geographic intelligence based on pipeline, whitespace, and ICP contact density
  ● Partner with SDR leadership to improve rep efficiency, reduce manual research, and increase time spent on high-value conversations
  ● Help create feedback loops that improve messaging, scoring, segmentation, and workflow performance over time

  AI Governance, Testing & Optimization● Test agent outputs for accuracy, consistency, brand alignment, and business usefulness
  ● Build repeatable QA processes for prompts, structured inputs, workflow logic, and agent-generated outputs
  ● Identify where human review is required versus where automation can safely run independently
  ● Monitor workflow performance and recommend improvements based on adoption, output quality, conversion impact, and operational efficiency
  ● Partner with Security, IT, and Operations teams to ensure AI workflows follow internal governance and data handling standards

WHAT YOU BRING

• Must-Have

  ● 4+ years of experience in Marketing Operations, Revenue Operations, GTM Systems, AI Operations, Marketing Automation, or a related technical GTM role
  ● Hands-on experience building workflows across GTM systems such as Salesforce, HubSpot, Clay, Outreach, Gong, LinkedIn Ads, Snowflake, or similar platforms
  ● Strong understanding of B2B SaaS funnel motions, including lead routing, SDR workflows, campaign attribution, pipeline creation, and account-based marketing
  ● Experience working with AI tools such as Claude, ChatGPT, Cursor, Claygent, or similar AI workflow platforms
  ● Ability to build structured prompts, workflow logic, decision trees, and reusable AI instructions that produce consistent outputs
  ● Familiarity with APIs, webhooks, JSON, data enrichment, field mapping, and cross-system automation
  ● Strong understanding of CRM data structure, including leads, contacts, accounts, campaigns, opportunities, activities, and custom fields
  ● Ability to translate business problems into practical technical workflows without over-engineering the solution
  ● Strong analytical and troubleshooting mindset with the ability to diagnose workflow failures, data issues, and process gaps
  ● Comfortable working cross-functionally with Marketing, SDR, RevOps, Sales, Data, IT, and Security stakeholders

  Nice-to-Have

  ● Experience with Claude Managed Agents, MCP, Clay, Snowflake, HockeyStack, Gong, Outreach, or similar AI-native GTM tools
  ● Experience building AI agents for SDR prospecting, lead enrichment, account research, CRM hygiene, or outbound personalization
  ● Familiarity with Python, SQL, JavaScript, or low-code automation platforms
  ● Experience with vector databases, RAG workflows, Pinecone, or structured knowledge retrieval
  ● Experience with Salesforce administration, HubSpot operations, campaign operations, or marketing automation architecture
  ● Experience supporting ABM, intent-based marketing, paid audience sync, or multi-channel GTM activation
  ● Experience in cybersecurity, identity security, enterprise SaaS, or another complex B2B selling environment
  ● Comfort working in a fast-moving environment where AI capabilities, tools, and internal processes are evolving quickly

  You’re the Type of Person Who

  ● Thinks like a systems builder, not just a task executor
  ● Gets excited about turning messy manual processes into scalable AI workflows
  ● Understands that great AI output depends on clean data, clear instructions, and strong process design
  ● Can build fast, test carefully, and improve continuously
  ● Knows when automation should act independently and when a human needs to stay in the loop
  ● Is comfortable working in the gray area between business strategy and technical execution
  ● Brings practical ideas, not science projects
  ● Can explain technical concepts clearly to non-technical stakeholders
  ● Wants to build the operating layer for the next generation of GTM execution

  Why This Role Matters

  ● You will help build the AI operating system for Marketing and SDR execution
  ● You will reduce manual research, improve lead quality, and help SDRs focus on the highest-value conversations
  ● You will improve how Saviynt captures, scores, enriches, and activates GTM signals
  ● You will help connect AI, data, systems, and human execution into one scalable GTM motion
  ● You will play a key role in moving Marketing Operations from workflow support to AI-powered revenue acceleration