As a Marketing Operations Manager, you will oversee the integration of marketing systems, manage automation workflows, optimize reporting and analytics, and enhance operational processes to drive marketing performance and pipeline generation.
About Ivo
Ivo is an AI-powered contract intelligence platform built for in-house legal teams. Our products – Ivo Review, Ivo Assistant, and Ivo Repository – help organizations transform the way they review, manage, and understand contracts. Ivo automates complex legal workflows, uncovers hidden risk patterns, and delivers insights in seconds.
We’re growing rapidly and building a marketing organization that’s as data-driven and operationally excellent as the technology we build.
The Role
We’re looking for a Marketing Operations Manager / Senior Marketing Operations Manager to own the systems, processes, and data infrastructure that power Ivo’s marketing engine. This role sits at the intersection of Marketing, Sales Development, and RevOps – ensuring we can scale pipeline generation, measure impact, and maintain a clean, reliable flow of data across Hubspot, Salesforce, and our broader tech stack.
You’ll partner closely with Marketing leadership to operationalize campaigns, refine lead management, optimize funnel conversion, and build reporting that informs strategic decisions at the executive level.
This is a high-visibility, high-impact role for someone who loves solving complex operational challenges, building efficient systems, and enabling marketing performance at scale.
Responsibilities
- Systems & Infrastructure
- Own the integration and ongoing sync between HubSpot and Salesforce, ensuring field mappings, data flow, and object relationships are clean, accurate, and well-documented.
- Manage and optimize Ivo’s marketing tech stack, including HubSpot, Salesforce, Default, LeanData, Apollo, Clay, UserGems, and other connected tools.
- Implement data governance best practices: duplicate management, source stamping, validation rules, and enrichment workflows.
- Automation & Campaign Operations
- Build, test, and maintain marketing automation workflows, nurture programs, and lead scoring models that align to Ivo’s pipeline goals.
- Partner with Demand Gen, Event, Content and SDR teams to operationalize campaigns across channels (email, content, events, paid media, and webinars).
- Ensure consistent campaign tracking, UTM hygiene, and attribution tagging for accurate ROI measurement.
- Attribution, Reporting & Analytics
- Develop and maintain dashboards in Salesforce and HubSpot to track marketing performance, pipeline influence, and conversion health.
- Conduct regular funnel analyses to identify friction points and recommend process or tooling improvements.
- Process Optimization & Enablement
- Document and streamline cross-functional workflows (lead handoff, MQL → SQL progression, campaign tracking, etc.).
- Partner with Marketing to optimize ABM, campaign member management, and lifecycle stage progression.
- Support marketing team enablement by creating documentation, playbooks, and process guides.
Qualifications
- 3+ years of experience in marketing operations in a B2B SaaS environment.
- Deep experience with HubSpot and Salesforce administration (custom fields, workflows, validation rules, and reporting).
- Strong understanding of lead lifecycle management, campaign tracking, and attribution models (multi-touch, influence, etc.).
- Experience managing or integrating tools such as LeanData, Apollo, Clay, Clearbit, or similar.
- Analytical mindset: comfortable working with data to diagnose funnel performance, identify opportunities, and communicate insights.
- Excellent organizational and communication skills, with the ability to translate between technical and non-technical stakeholders.
What Success Looks Like
- Our HubSpot to Salesforce sync runs flawlessly, with clear data lineage and zero black-box processes.
- Marketing has real-time visibility into performance, pipeline influence, and ROI by channel and campaign.
- Campaigns launch faster with minimal manual effort, supported by well-built workflows and automations.
- Data quality and operational excellence drive confidence in our reporting and forecasting.
- Marketing, Sales, and RevOps operate as a unified, insights-driven GTM team.
Compensation and Benefits
- Competitive Compensation: The USD base salary range for this role is $145,000 (excluding equity). Final offer amounts are determined by multiple factors, including experience and expertise.
- Relocation and Visa Support: Relocation assistance for successful applicants moving to SF, as well as support for visa and green card applications where applicable.
- Medical Benefits: Comprehensive medical, dental and vision plans to suit the needs of you and your family.
- Unlimited PTO: So you can take the time you need to recharge, stay healthy, and bring your best self to work.
- Office Extras: Generous office space in Downtown San Francisco, with snacks, coffee, and regular team building events and activities.
FAQ:
How far along are we?
We launched in early access in 2023. Since then, we’ve had an incredible response from the market and are growing rapidly. We 5x'd in ARR in the last 12 months. Our clients include companies like Canva, Quora, Zapier, Pinterest, Reddit, WordPress, and more. We're happy to share more details with candidates who go through our interview process.
Is this a chill gig?
Startups are very hard, especially if they’re growing fast. You’ll have a ton of responsibility, and there’s always an enormous amount of stuff to do. It’s hard work but the payoff is uncapped.
Can I work remotely?
We require candidates to work with us in-person 5 days a week in our San Francisco office.
Top Skills
Apollo
Clay
Clearbit
Hubspot
Leandata
Salesforce
Ivo San Francisco, California, USA Office
San Francisco, CA, United States
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