Marketing Program Manager

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K,  renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role.  If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!

Reports to: Sr. Director of Product and Brand Marketing

We are looking for a highly organized and detail-oriented Marketing Program Manager to join the NBA 2K Marketing team. This role will serve as the central operational hub for all marketing initiatives, ensuring seamless execution, clear communication, and adherence to timelines across the entire product life cycle. You will be responsible for orchestrating the workflow, keeping key stakeholders informed, and providing the necessary visibility for final approvals and strategic decision-making.

The ideal candidate is a proactive problem-solver with exceptional critical thinking and organizational skills who thrives on driving projects to successful completion in a complex, multi-stakeholder environment.

Project Orchestration & Timeline Management

• Facilitate the marketing development process from initial concept through to the final integrated plan, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review.

• Develop and maintain detailed project timelines and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved.

• Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution.

• Track and manage the BU Marketing Budget and actuals, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership.

Asset & Events Operations

• Manage and maintain the organization's events and activations calendar, coordinating logistics and dependencies with internal and external partners.

• Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners.

• Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant.

Cross-Functional Collaboration & Communication

• Act as the primary operational liaison, facilitating efficient communication and workflow between the Marketing team and key partners in Sales, Product, and Creative.

• Prepare and circulate regular, detailed status updates and progress reports, ensuring Senior Director and final approvers have clear visibility into all project phases.

• Plan and coordinate one-off special projects and internal functions, such as team offsites and workshops.

• Proven experience in a program or project management role, preferably within a marketing team or a management consulting capacity.

• Exceptional organizational skills with meticulous attention to detail.

• Strong critical thinking and problem-solving abilities.

• A highly collaborative and positive attitude, with demonstrated ability to work effectively within a team environment.

• Proficiency with project management software (e.g., Asana, Trello, Monday.com, Jira).

• Experience with asset management systems is a plus.

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.

Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.

The pay range for this position in California at the start of employment is expected to be between $100,200 and $148,320 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.

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