Marketing Special Events Coordinator

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Across all brand touchpoints—from Bloomingdales.com to our newest small store concept, Bloomie’s—everyone plays a critical role bringing our mission to life. Our inclusive culture promotes diversity of background, thought and opinion. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative, while having a lot of fun along the way.

Job Overview

The Marketing and Special Events Coordinator assists in the execution of  Bloomingdale’s Integrated Marketing campaigns through in-store events and activations. This colleague has involvement with their internal store partners and vendor partners, as well as external community partners and organizations to drive brand awareness and customer acquisition to positively impact market share on a localized level. The Coordinator will play a critical role in representing the Bloomingdale’s brand in a positive, professional way that enhances our company’s reputation and promotes our business objectives.

Essential Functions

• Pursues localized opportunities in alignment with Marketing and Special Events Senior Manager and store leadership to cultivate customers and build sales. Supports local accelerated growth of priority businesses with event intensification that builds store animation and experience.
• Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central and local strategy. Track post-event result, share photos, and provide feedback to Central partners.
• Enhances Central event strategy by supporting with local secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build loyal customer base, acquire new clients and drive commerce.
• Partners with the Store Leadership team in creating curated event experiences to build loyalty and share among Bloomingdale’s top spending Luxe, Unlocked and Top of the List (TOL) clients. Partner with local client teams to monitors frequency of visits, engagement and spend as it relates to engagement with eventing.
• Collaborates with the Central Earned Media team to enhance any local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
• Guides General Manager(s) as to productive involvement in outside organizations and events.
• Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
• May be called upon as point person for external communication locally.

Qualifications

• 1-2 years direct experience
• Practices open and continuous communication, values keeping others informed, exemplary organization, attention to detail, and effectively presenting information in a clear, concise manner.

• Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels.

  
  
• Hybrid work model that includes in-store (4 days) and remote work ( 1 day) requirements
• Ability to work a flexible schedule based on event calendar and Company needs.
• This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.

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