Marketing Specialist, Digital

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

LiveRamp is seeking a B2B Digital Marketing Campaign Specialist to execute integrated digital marketing campaigns across channels, report on performance, and manage digital projects end-to-end, on time and on budget. This role plays a critical execution and optimization function across paid media, email, analytics, and the marketing website, ensuring high-quality, high-performing digital experiences.

• Execute monthly multi-channel B2B marketing campaigns across LinkedIn, programmatic, and other platforms, launching on time and within budget.

• Plan, build, QA, and optimize campaigns across ads, emails, landing pages, and tracking, resulting in minimal launch issues.

• Monitor campaign performance and budget pacing at least twice weekly and apply data-driven optimizations.

• QA and support website updates related to campaigns, including landing pages, forms, and CTAs, ensuring accuracy and functionality at launch.

• Review and QA email campaigns in Marketo (smart lists, HTML, links, testing) with zero critical errors at send.

• Produce monthly performance reporting across paid media, email, and web, providing clear visibility into results and optimization opportunities, including lead quality and funnel impact in Salesforce.

• Coordinate campaign and web-related projects in Asana, keeping work on track and Stakeholders informed.

• Coordinate with publisher contacts to execute direct-buy campaigns.

• Execute integrated digital marketing campaigns that drive qualified pipeline and measurable outcomes.

• Improve the reliability and quality of campaign and website launches across channels.

• Provide clear visibility into performance and focus efforts on optimization and improvement

• Support ongoing website optimization and conversion improvements.

• Scale campaign execution while maintaining accuracy, consistency, and operational efficiency.

• Strong analytical and reporting capabilities

• Expert project manager with project management tool experience (Asana, Jira)

• Detail-oriented with ability to manage multiple concurrent campaigns

• Hands-on LinkedIn Campaign Manager experience

• Experience with ABM, programmatic, and social media and CTV advertising platforms

• Proficiency with SFDC, Marketo, and Litmus

• Familiarity with Web CMS

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

• Locations: San Francisco, New York City, Seattle

• Learn from the best: Work alongside experienced Digital Marketing leaders and work on enterprise-scale marketing campaigns

• Expand your skill set: Exposure to best-in-class MarTech stack and complex B2B marketing challenges

• Career progression: Clear path from Specialist → Senior Specialist → Manager in a growing organization

• Professional development: Budget for certifications and training

• Meaningful work: You're not just executing tasks—you're driving campaigns that drive real business impact

• Immediate impact: Join during a transformation period where your contributions will shape the future of the team

• Visibility: Work closely with senior leaders and have your work seen across Marketing and Sales organizations

• Collaborative environment: Work with smart, supportive colleagues who value precision, curiosity, and continuous improvement

• Innovation-focused: Encouraged to experiment, test new approaches, and challenge the status quo

The approximate annual base compensation range is $86,000 to $101,500. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

• People: Work with talented, collaborative, and friendly people who love what they do.

• Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.

• Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

• Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.  Also Employee Stock Purchase Plan - 15% discount off purchase price of LiveRamp stock (U.S. LiveRampers)

• RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. 

We use automated decision systems (ADS) as part of our recruitment and hiring process. If you require an accommodation or believe that the use of an ADS may create a barrier to your application or participation in the hiring process due to a disability or other protected characteristic, please let us know. We are committed to providing reasonable accommodations and ensuring an equitable hiring experience for all candidates.

California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.