Digital Marketing Manager
Location: San Jose, US (Remote considered)
Zscaler enables the world's leading organizations to securely transform their networks and applications for a mobile and cloud-first world. Its flagship services, Zscaler Internet Access and Zscaler Private Access, create fast, secure connections between users and applications,
regardless of device, location, or network. Zscaler services are 100% cloud-delivered and offer the simplicity, enhanced security, and improved user experience that traditional appliances are unable to match.
Used in more than 185 countries, Zscaler operates the world's largest cloud security platform, protecting thousands of enterprises and government agencies from cyberattacks and data loss. The Zscaler platform operates at a carrier-grade level– we process over 25 billion transactions a
day in our cloud to protect our customers!
Our digital marketing team is looking for a seasoned Digital Marketing Manager, who will focus on demand generation and integrated digital ads campaigns. This role will be responsible for coordinating, supporting and executing digital marketing campaigns through various online
marketing channels to drive brand awareness and lead generation in support of corporate goals.This role will also have a primary focus in the planning, strategy, execution, maintenance and optimization of advertising campaigns.
This Digital Marketing Manager will partner closely with various internal and external cross-functional teams including Product Marketing, Design, Marketing Operations, and Web Development to develop, test and
optimize campaigns. The ideal candidate has a solid understanding of digital marketing across a multitude of channels including social, display, web, email, search as well as experience driving ad operations, CRM, and marketing measurement.
Job Duties and Responsibilities:
● Develop a deep understanding of existing and prospective users and what drives them to convert into leads.
● Identify and size opportunities in Zscaler's advertising accounts (such as Google Ads,LinkedIn ads, Facebook ads, etc.), and develop advertising and marketing solutions that improve campaign performance and drive revenue growth.
● Build reports that distill engagement, leads, and other performance data into actionable insights across the business.
● Identify and implement best strategies for direct response and branding campaigns.
Minimum required Knowledge, Skills, and Abilities:
● 5+ years working in digital marketing, growth marketing, user acquisition, and demand gen areas.
● Lead campaign execution across channels, including ad configuration, defining target segments, asset maintenance, and creating tracking tags
● Experience with audience segmentation and dynamic content
● Strong understanding of Google Analytics, Google Tag Manager, and testing tools
● Experience with marketing automation systems and digital marketing tools
● Comfortable working with numbers, KPIs, and optimizing conversion rates while thinking strategically
● Localization experience is a plus
● Strong interpersonal and team player skills with an ability to communicate at all levels of an organization both internally and externally
Education
Preferred Educational Background:
• B.A./B.S. degree in marketing/business preferred or equivalent years of work experience. MBA is a plus
Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry? Do you want to work on disruptive technology? Do you thrive in a fluid work environment? Do you appreciate a company culture that enables individual and group success and celebrates achievement? If you said yes, we'd
love to talk to you about joining our award-winning team.
Additional information about Zscaler (NASDAQ : ZS ) is available at http://www.zscaler.com. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or
on the basis of disability.
#LI-MM1