Field Marketing Manager - Enterprise
About Zscaler
Zscaler enables the world's leading organizations to securely transform their networks and applications for a mobile and cloud-first world. Its flagship services, Zscaler Internet Access and Zscaler Private Access, create fast, secure connections between users and applications,
regardless of device, location, or network. Zscaler services are 100% cloud-delivered and offer the simplicity, enhanced security, and improved user experience that traditional appliances are unable to match.
Used in more than 185 countries, Zscaler operates the world's largest cloud security platform, protecting thousands of enterprises and government agencies from cyberattacks and data loss.The Zscaler platform operates at a carrier-grade level– we process over 25 billion transactions a
day in our cloud to protect our customers!
As the (FILL IN GEO) Field Marketing Manager for Enterprise, you'll be responsible for developing a marketing plan that supports the growth of this key segment. The focus of this role will be the strategy and flawless execution integrated and aligned to the objectives of the Geo as well as the global demand organization. Key elements will include demand and lead
generation aligned to the global team, account-based marketing at scale, localization aligned to sales leadership priorities, live and virtual events, high-touch programs and sales enablement.
Working as part of the global marketing group, alongside the Enterprise team, you'll design and execute strategic and tactical programs that educate and engage target audiences, drive the end-to-end sales process and support the customer lifecycle.
Responsibilities:
● Develop a deep understanding of the pain points and business challenges for this segment, acting as the primary marketing contact for the region. Collaborate with the global marketing segment lead, local leaders, sales functions and the partner team to align marketing, make business recommendations and ensure targets are met.
● Work closely with the broader marketing functions to coordinate integrated programs for your target accounts.
● Track pipeline and other KPI's weekly and report on marketing's contribution to engagements, new business meetings, pipeline and customer success. Analyze performance, spot trends and lead change for continuous improvement.
● Work with sales and the global team to identify target accounts, build quality contact data and account intelligence to create a solid foundation for marketing programs.
● Use marketing tools and technology to uncover new and recently engaged contacts and accounts. Alert Sales Development Representatives and Regional Sales Reps, adding value with business insights and recommendations for follow-up.
● Combine corporate communications and campaigns with a calendar of local marketing to create a comprehensive, multi-channel, quarterly marketing program that meets objectives. Communicate news and updates weekly to ensure that field teams are aware of and making full use of each program.
● Invest time to understand the product portfolio, use cases, customer stories and content library, leveraging available resources for timely, relevant outreach. Feed competitive information, local developments and content requirements back to product marketing and content teams to help drive the product and content roadmap.
● Develop and execute a scalable approach to segment events, and manage a calendar of segment specific Zscaler events, industry events, thought leadership roundtables, partner events and webinars.
● Develop and execute innovative local campaigns with highly personalized experiences that surprise and delight targets, educate and engage.
● Set the highest standards for campaign and event management, ensuring brand guidelines are adhered to and projects are managed to meticulous detail end-to-end to deliver outstanding innovation, communications, efficiency and customer experience.
● Take accountability for the results and ROI of every project, tracking each program on an ongoing basis to ensure closed-loop lead follow-up and conversion. Work with field teams and operations to link and attribute marketing programs to pipeline and revenue.
● Research, select and negotiate external vendor services. Managing external partners and agencies as an extended team, setting the same high standards for planning, execution and deliverables.
● Manage projects against goals and to budgets. Update budgets and reports weekly.
The Ideal Profile:
● Deep understanding of demand and ABM programs that drive measurable pipeline impact
● 4+ years field marketing experience with demonstrable results in driving sales pipeline.
● Experience of managing client-side events and partner programs an advantage
● Exceptional communication skills, both oral and written
● Strong interpersonal, leadership, negotiation and presentation skills. Has the gravitas to communicate and influence effectively at all levels internally and externally
● Thinks strategically but has strong organizational skills and is willing to take on multiple tactical projects, managing them to exacting detail
● Highly analytical, enjoys analysis and can derive business insights from data to make smart decisions
● Is tech savvy and proficient in Google Suite and Microsoft Office. Knowledge of salesforce.com, Marketo, Folloze/Uberflip/PathFactory, 6sense/Lattice/Demandbase (or similar tools) an advantage.
● Is energetic and thrives in a fast-paced, goal-oriented environment.
● Learns fast, is self-aware, ambitious and passionate about their performance anddevelopment
● Turns challenges into opportunities and approaches every situation with a positive, "can do" attitude. Enjoys going the extra mile to turn in outstanding results
● Uses initiative to think outside the box and problem solve often in difficult situations
● Post-pandemic: Willing to travel within territory approx. 25% of the time
Why Zscaler?
People who excel at Zscaler are smart, motivated and share our values. Ask yourself: Do you want to team with the best talent in the industry and challenge yourself every day? Do you want to be part of the team that's driving one of the world's most exciting technological evolutions? Do you thrive in a high-growth environment where you can develop your career at
pace ? Do you appreciate a company culture that enables individual and group success, and celebrates achievement?
If you said yes, we'd love to talk to you about joining our award-winning team!
You'll benefit from:
● A fun, passionate and collaborative workplace
● Competitive salary and benefits, including equity
Learn more at zscaler.com or follow us on Twitter or LinkedIn.
Additional information about Zscaler (NASDAQ : ZS ) is available at http://www.zscaler.com. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

#LI-MM1