ABOUT US

 Our Product

“Point provides the opportunity to stabilize your financial situation without adding costly monthly payments.” - Homeowner in Burlingame, CA

Here at Point, we’re helping homeowners unlock the equity in their homes without taking on further debt. With an investment from Point, homeowners can de-leverage and diversify their wealth, freeing them up to invest in their business, renovate and maintain their home, eliminate debt, and tackle all of life’s expenses from college tuition to medical bills. Our equity investment product is an advantageous alternative for homeowners and investors alike. When partnering with Point, investors now have access to a brand new asset class - homeowner-occupied residential real estate. Point is the first fintech product that is truly aligned with consumers’ interests - when the homeowner does well, Point and its investors do well.

Our Team

People first

Whether you’re a homeowner, investor, employee, or candidate, it’s people who power our business. We keep the human experience top of mind, and we embed our core values of transparency, alignment, and inclusion into everything we do at Point, including how we work. 

Experts at work

We’re on a mission to help the 23 million equity-rich, but cash-constrained Americans tap into their home’s wealth. To do so, we have experience and expertise in all areas of the business, especially at the helm. Point’s leadership have previously founded TrialPay (acquired by Visa), Yub (acquired by Coupons.com), Metails (acquired by Buy.com), SiteAdvisor (acquired by McAfee), Affirm, SendGrid (acquired by Twilio), and TXN (acquired by Envestnet).

Championed by the best

In 2019, Point closed a $42M Series B led by Prudential Financial, DAG Ventures, Ribbit Capital and Andreessen Horowitz. We’ve received funding from Greylock, SV Angel and Bloomberg Beta as well.

ROLE OVERVIEW

You will lead Point’s marketing, customer acquisition, and marketing analytics functions. Homeowners depend on your team to identify them, reach them, and bring Point’s message to them. Your primary responsibilities are to:

• oversee effective and efficient customer acquisition strategies
• clearly articulate Point’s identity and brand in all of our messaging, and 
• ensure the organization has the analytics necessary to make excellent marketing decisions. 

You will manage and grow your team, playing the role of player-coach as they run all of the company’s acquisition channels.

RESPONSIBILITIES

• Own customer acquisition across digital and offline channels
• Create the company’s marketing strategy, generate initiatives to achieve growth/efficiency goals, track results regularly and continue to optimize
• Manage full cycle across marketing channels: planning, test design, execution, analysis, and optimization 
• Collaborate with finance and production to build the marketing budget; allocate budget across channels and test initiatives
• Conduct internal research, customer interviews and research, and competitive analysis
• Develop brand identity, create product positioning, and articulate key customer value propositions
• Build marketing analytics capability. Oversee analysis of internal and external data to identify opportunities to improve customer acquisition efficacy
• Fastidiously track metrics across your teams, identifying and prioritizing opportunities from data
• Ensure your teams, and the organization as a whole, are aligned on the most significant KPIs/KRs with visibility into progress against these measures
• Develop, promote internally, and implement short, medium and long-term roadmaps across product, technology, and talent that will help your marketing team realize its full potential

REQUIREMENTS

• 10 or more years of professional experience, with at least 5 years in marketing management roles with progressive responsibilities 
• MInimum of 5 years of experience recruiting, developing, and managing marketing/growth teams in high growth organizations
• Excellent people leader focused on building team culture that aligns with Point values
• Knowledgeable in both digital and direct mail channels, with demonstrable expertise in at least one significant acquisition channel
• Capable brand ambassador, with clear sense of product marketing excellence and brand fundamentals
• Strong analytical background with proven experience designing effective advertising tests
• Medium to expert level SQL skills preferred
• Excellent understanding of web analytics, including Google Analytics and Google Tag Manager
• Proven ability to define, instrument, and maintain KPIs and other metrics that capture the impact of the team against the organization’s goals
• Strong preference for candidates with experience marketing consumer finance products
• Excellent communication and presentation skills with a history of effective cross-functional collaboration 
• Marketing agency experience with focus on strategy, analytics and channel management is a plus
• Bachelor's degree preferred 

ABOUT YOU

You are an expert in paid and earned customer acquisition. An established manager, you lead your team to excellence across diverse acquisition channels, both online and offline. You are as comfortable editing messaging and copy as you are ensconced in data analysis.  You provide structure and organization to your team’s activities, helping them prioritize and zero in on the highest yield opportunities. You’ve worked in acquisition marketing at scale, managed large budgets, and you want to hone your growth skills in a progressive fintech organization. You’re self-motivated, intellectually curious, and very driven to succeed.

PERKS AT POINT

Health Insurance
Point provides platinum-rated plans for medical (Anthem Blue Cross or Kaiser Permanente), dental (Delta Dental) and vision (The Standard). We cover 99% of employee premiums and 75% of dependent premiums.

Transportation
Point participates in the Caltrain GoPass program which provides an unlimited train pass for work and personal travel. Alternatively, team members commuting by car will receive free parking in downtown Palo Alto.

Generous Vacation
Take time for yourself and your family when you want - Point has an unlimited vacation policy. 

Continued Learning
We encourage all team members to attend events hosted by our investors, external workshops and conferences. We believe in continuous improvement and want to support employees on their professional journeys.

Family Friendly
Point will top off California PFL earnings to full salary for up to eight weeks, as well as two weeks of fully paid leave to be available after exhaustion of CA PFL. An employee can take reasonable vacation time in addition to the California PFL leave.

Work From Home Stipends
With employees working remote through June 2021, Point will provide employees a $50 monthly cell phone stipend and a $50 monthly internet stipend. In addition, we will reimburse up to $150 to help you purchase supplies for your home office.