Performance Marketing Manager at Gusto

| San Francisco
!Sorry, this job was removed at 11:08 a.m. (PST) on Wednesday, February 5, 2020
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 100,000 businesses nationwide.
 
As the senior Performance Marketing Manager you will be the go-to expert on CPM purchased digital media, focusing on paid social (LinkedIn, Facebook, Twitter, Quora..etc), display, retargeting, and online video. You’ll work closely with our digital acquisition, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering both awareness and direct response goals. You’ll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You’ll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with digital media, and want to bring that to dramatically scale a disruptive company, we would love to hear from you!
 
Here’s what you’ll do day-to-day:
  • Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
  • Devise, deploy, and optimize paid social, display, online video, and other media programs to drive customer acquisition
  • Drive reporting on effectiveness of campaigns, creatives, and the acquisition portfolio 
  • Traffic creatives, manage audiences, and build campaign dashboards to ensure programs are running smoothly
  • Develop forecasts and budgets for digital marketing, driving and executing spend optimization decisions rapidly
  • Partner closely with internal teams, including brand design, data analytics, and growth engineering

Here’s what we're looking for:

  • 4+ years experience with digital marketing, including hands on experience buying and optimizing, ideally with a focus on paid social, display, and video
  • Experience in optimizing direct response marketing programs, while driving efficiency and meeting ROI targets
  • Strong working knowledge of Excel, including advanced functions.
  • Strong working knowledge of paid social management tools (e.g. Facebook Manager) and programmatic management tools (e.g. DV 360, Campaign Manager)
  • Experience with small business marketing, subscription products, SaaS, or financial services.
  • Strong knowledge of the media industry and landscape
  • BA/BS degree from a top tier university
  • An experienced marketer of disruptive technologies
  • Versatile and comfortable juggling multiple projects with several moving parts at once
  • Passionate about Gusto’s mission and the impact we can have on the world

Extra Credit:

  • Fluency with modern business intelligence tools (Domo, Tableau..etc)
  • Experience with advanced measurement and analytics (multi-touch attribution, media mix modeling, or similar)
  • Experience with tag management (Google Tag Manager, Tealium)

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
    • JavascriptLanguages
    • RubyLanguages
    • ReactLibraries
    • ReduxLibraries
    • Ruby on RailsFrameworks

Location

525 20th Street San Francisco, San Francisco, CA 94107

What are Gusto Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
More Jobs at Gusto48 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR
Marketing
Operations
Product
Project Mgmt
Sales
Content
Design + UX
new
San Francisco
Project Mgmt
new
San Francisco
Design + UX
new
San Francisco
Marketing
new
San Francisco
Product
new
San Francisco
HR
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Design + UX
new
San Francisco
Developer
new
San Francisco
Developer
new
San Francisco
Product
new
San Francisco
Product
new
San Francisco
Design + UX
new
San Francisco
Marketing
new
San Francisco
Design + UX
new
San Francisco
Project Mgmt
new
San Francisco
Developer
new
San Francisco
Product
new
San Francisco
Product
new
San Francisco
Marketing
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Finance
new
San Francisco
Operations
new
San Francisco
Data + Analytics
new
San Francisco
Project Mgmt
new
San Francisco
Data + Analytics
new
San Francisco
Data + Analytics
new
San Francisco
Marketing
new
San Francisco
Finance
new
San Francisco
Marketing
new
San Francisco
Design + UX
new
San Francisco
Operations
new
San Francisco
Finance
new
San Francisco
Developer
new
San Francisco
Data + Analytics
new
San Francisco
Content
new
San Francisco
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Gusto's full profileSee more Gusto jobs