Senior Digital Marketing Manager at NextRoll

| San Francisco
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We are looking for a creative and experienced Senior Digital Marketing Manager to own the management and performance of RollWorks.com. Our ideal candidate is a technical and impact oriented marketer who deeply understands how to plan and execute UX, SEO, CRO, Accessibility, and web platform performance improvements to drive desired outcomes. The role will collaborate with the RollWorks design, development, content, and demand gen teams as well as outside agencies to successfully identify and launch continuous website improvements and deliver strategic or campaign related website updates.

This role is open in our San Francisco, New York, Salt Lake City offices, or remote.  

Not sure that you might not be perfect for this role? You should still apply! We’ll review your application for other opportunities. We're always on the lookout for talented people and we're committed to developing each employee's career with over 1,800 training classes offered every year.

The impact you’ll make:
  • Plan and project manage the execution of UX, UI and copy improvements to drive on page optimization.
  • Increase website conversion rate via launching continuous A/B tests (3-4 monthly). This includes page design and build of the A/B tests, producing testing briefs, and monthly analysis and reporting.
  • Produce, analyze, and track all digital KPIs, including website traffic, web sourced marketing Responses (leads), site speed, etc.
  • Provide SEO strategy and planning to ensure best practices are being met throughout the website. Work with SEO agency, design, development, and content teams to implement content and technical updates.
  • Work with the development and design teams to increase web platform performance (mobile and desktop page speed). Run weekly speed testing, build monthly optimization plans and identify tech stack recommendations for future platform enhancements. 
Skills you’ll bring:
  • Minimum of 8 years marketing experience within B2B  SaaS company or B2B agency 
  • Solid background in digital marketing with a specialization in web property management and optimization
  • Experience in successfully driving quantitative website improvements via planning and implementing UX, SEO, CRO, Accessibility, and web platform performance optimization
  • Proficiency with website optimization tools (Google Analytics, Moz, HotJar, PageSpeed Insights, etc.) as well as common website integrations for B2B businesses (Marketo, Uberflip, Drift, etc.)
  • Solid analytical and reporting skills including the ability to perform intermediate Excel functions
  • Proficient in project and time management skills; ability to manage multiple priorities under tight deadlines, in a busy, evolving, fast-paced environment
Benefits and perks: 
  • Competitive salary and equity
  • 100% employee coverage for medical, dental and vision premiums
  • Short and long term disability benefits at no cost to the employee
  • Basic life and AD&D insurance at no cost to the employee
  • 401K Plan (Pre-tax and Roth)
  • 4 weeks of paid time off and work/life balance
  • Up to 12 weeks of paid family leave (care for a family member, bond with a new child, etc.)
  • Up to 6 weeks of paid disability leave (up to 12 weeks for pregnancy disability leave)
  • Join a community of fellow Rollers as a member of one of our Employee Resource Groups 
  • Ample opportunities to volunteer with local organizations with NextRoll Gives Back
About RollWorks:

RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks’ solutions address the needs of organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. Take the lead and visit www.rollworks.com.

We are committed to building diverse teams of “Rollers” and are proud to be an equal opportunity employer. All applicants will receive consideration without regard to race, color, ancestry, sex, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, citizenship, genetics, disability, age, veteran status or other characteristics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please notify us to request accommodation.


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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • FlaskFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • TeradataDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • WordpressCMS
    • StatamicCMS
    • SalesforceCRM
    • AdRollEmail
    • MarketoLead Gen

Location

Nestled next to the heart of the Mission and near Portrero Hill, we're within walking distance to some of the best food and drink spots in the city.

An Insider's view of NextRoll

What's the biggest problem your team is solving?

As our AdRoll product keeps evolving with new solutions and features, our customer self-service evolves with it. My team ensures that we are able to deliver support at scale by making our help content readily available when customers need it most. This means our product guides, help articles, video tutorials, etc. are always within reach.

Dennis

Sr Knowledge Base Manager

What are NextRoll Perks + Benefits

NextRoll Benefits Overview

Competitive salary, equity, and fully covered medical
One month of paid time off and work/life balance
6 months of paid maternity leave/ 3 months of paid paternity leave
Join a community of fellow Rollers as a member of one of our Employee Resource Groups
Ample opportunities to volunteer with local organizations with NextRoll Gives Back

Culture
Volunteer in local community
NextRoll Gives Back connects our employees with opportunities to volunteer their time–advancing education, professional development, and community support.
Partners with Nonprofits
San Francisco Education Fund, June Jordan School for Equity, SF Marin Food Bank
Friends outside of work
Intracompany committees
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
We want every Roller to feel that NextRoll is a place where they belong. So employees across the company have formed a variety of employee resource groups. All ERGs welcome allies.
Hiring Practices that Promote Diversity
Check out our feature with BuiltIn about how we reduce bias in our interview process. https://www.builtinsf.com/2020/07/17/reduce-hiring-bias
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
NextRoll covers 100% of premiums for all employees
Vision Benefits
NextRoll covers 100% of premiums for all employees
Health Insurance Benefits
NextRoll covers 100% of premiums for all employees
Life Insurance
Wellness Programs
RollWell is focused on the well-being of our Rollers (what we call our employees!) and provides unique programming each month including live-led meditation sessions, workout classes, and more.
Team workouts
NextRoll's team fitness initiatives include In-office yoga, In-office fitness classes, Sponsored race teams.
Mental Health Benefits
Free Calm App, wellness and mindfulness talks from David Perls (https://www.sfstress.com/about-david-perls)
Retirement & Stock Options Benefits
401(K)
Company Equity
NextRoll wants all of our Rollers to have a piece in our company's success and offer stock options that vest over a 4 year period, with a 1 year cliff.
Employee Stock Purchase Plan
Performance Bonus
We offer a structured performance bonus plan for many of our roles. Bonuses are paid out on a monthly, quarterly, or annual basis (role dependent).
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
It is up to our employees if they'd like to work in-office, flex (combination of in-office and WFH), or fully remote.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Pet Friendly
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
NextRoll has our own Learning and Development team that creates training programs to help our Rollers further their skills.
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
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