Senior Product Marketing Manager, Security at At-Bay (San Francisco, CA)

| San Francisco
Employer Provided Salary: $140,000-$180,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Senior Product Marketing Manager, Security

(Locations: San Francisco, CA)

About At-Bay

At-Bay combines world-class technology with industry-leading insurance to help clients meet risk head-on. Partnering with brokers and business owners alike, we provide modern insurance products and cybersecurity insights and services for companies of every size and in every industry. Our team boasts many backgrounds and skills, from analysts and developers to designers and underwriters, and everything in between — all working together to redefine what it means to be a cybersecurity company. 

We’re proud to be a diverse company and to have expertise from multiple industries driving our culture. At-Bay is expanding rapidly, and as we grow, we’re prioritizing inclusive hiring practices and supportive team environments. We’re committed to building a company culture where people of all identities and backgrounds are empowered to thrive, develop their career, and bring their full self to work. 

At-Bay is a globally distributed company with hubs in Atlanta, New York City, San Francisco, and Tel Aviv. Named one of the Top Insurtech companies in 2022, to date, we have raised $292 million in funding from Acrew Capital, Glilot Capital, Icon Ventures, ION Crossover Partners, Khosla Ventures, Lightspeed Venture Partners, M12, entrepreneur Shlomo Kramer, and Qumra Capital. 

The Team

At-Bay’s Marketing team is helping grow At-Bay’s business, sharing our vision with the world, building our brand, and communicating the value of our insurance and security products to the market. You’ll be surrounded by a team that loves what they do - marrying the art and science of marketing to deliver value for our customers and the company.

Role overview

At-Bay is looking for a Senior Product Marketing Manager with experience in the cybersecurity space to lead marketing efforts in a critical focus area for the company. Named one of the most promising cybersecurity startups of 2022 and listed on Forbes’ 2023 Fintech 50, At-Bay brings a novel approach to cybersecurity by using insurance to better align cybersecurity incentives, to the benefit of our 30K+ policyholders.  This role has a unique opportunity to bring cybersecurity solutions at scale to a large and rapidly growing base.

In this new role, you’ll work very closely with product management, security services, and strategy teams. Your focus will design, plan, execute, and iterate on a marketing strategy to promote and launch cybersecurity solutions, with the goal of making our clients even more secure. 

This role will be at the forefront of At-Bay’s push to provide more durable and value-add cybersecurity solutions to our clients. Success in this role will include driving adoption and retention metrics, reducing the frequency and severity of cyber insurance claims, and becoming a catalyst for the company’s growth.

How you’ll make an impact

By 3 months:

  • You’ll understand our business and have created relationships with key cross-functional partners
  • You’ll have gained a deep understanding of our security solutions, and have identified a few key areas for immediate improvement
  • You’ll have started to gain insights into our key customers
  • You’ll developed an initial marketing plan for our security solutions
  • You’ll have improved upon the core positioning and messaging for our security solutions

By 6 months:

  • You’ll have led one marketing launch
  • You will be gathering market feedback to refine personas and to influence product and marketing roadmaps
  • You will be a SME for our security solutions, will know how our solution compares to competitors’, and will be able to translate new technical details into impactful marketing
  • You’ll have identified gaps in our go-to-market motion, and will have proposed focus areas for improvement

What you’ve already accomplished:

  • Experience in the field of Cybersecurity, SaaS or in Managed Services is a strong plus.
  • Demonstrated experience in launching integrated marketing campaigns covering multiple steps of the funnel, in a low-touch or no-touch sales or lifecycle marketing motion
  • Experience in product led growth and/or crafting end-to-end marketing journeys
  • Proven track record of developing messaging and positioning strategies that drive behavior change, especially among SMB audiences
  • Proven ability to develop and share customer/user insights and create strong and strategic partnerships with key product and technology internal stakeholders.
  • Comfort in ambiguity, with a willingness to be scrappy in developing a solution in a fast-paced startup environment
  • Strong presentation, writing, public speaking, and project management skills
  • Note: No knowledge of insurance is required for this role!

Our estimated base pay range for this role is $140,000-$180,000 per year. Base salary is determined by a variety of factors including but not limited to market data, location, internal equitability, domain knowledge, experiences and skills. In general, if the position sparks your interest we encourage you to apply - our team prioritizes talent. 

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Technology we use

  • Engineering
  • People Operations
    • PythonLanguages
    • ReactLibraries
    • React NativeFrameworks
    • AWS RedshiftDatabases
    • AWS (Amazon Web Services)Services
    • SlackCollaboration
    • ZoomCollaboration


1 Post St., San Francisco, CA 94104

An Insider's view of At-Bay

What’s the vibe like in the office?

In our offices but even across the company there's a strong sense of collaboration. You'll find success is a team effort here! For example, being on a team that generates revenue we'll work with product, claims, legal, partnerships and others to help meet our goals.


Senior Underwriter

What does your typical day look like?

I work with our existing partners to strategize, and handle any of their ad-hoc requests. The role is highly cross functional so one day I'm speaking to marketing to develop content for our brokers and partners. The next day I'm on a call with our product team to enhance our API experience. In my free time I curate content for our memes channel.


Partnerships Success Lead

How has your career grown since starting at the company?

I joined At-Bay as an intern and decided to come back full-time. At-Bay has given me the opportunity to lead many projects that pushed me out of my comfort zone. In my time I've learned various new skills and developed new perspectives to solve business problems. The welcoming and diverse environment means I can present my ideas in a safe space.


Actuarial Analyst

How do your team's ideas influence the company's direction?

Business Operations is a highly cross functional team. We might help rethink a product; determine a new operating model for a key customer-facing function; or build a consistent stream of insights to drive top-level decisions. We're working in multiple areas and building a framework for the company to set the right direction.


Head of Business Operations

What makes someone successful on your team?

Our company values set the foundation for the right behaviors we expect of our people and teams. I've noticed the most successful people are those that can work across various teams, geographies and personalities. They drive impact and cheer on the successes of others!


Underwriting Manager

What are At-Bay Perks + Benefits

At-Bay Benefits Overview

As a company we prioritize employee wellbeing. Our benefits program is designed so our people have the resources to own their financial, mental, family and physical wellbeing. Some of our featured benefits include a wellness stipend, family planning resources, back-up child/adult care assistance, pet insurance and a 401K match program. When our people are at their best so is our business.

Volunteer in local community
Our At-Bay offices strive to impact the communities we work in. Our NY office is partnering with New York Cares and in SF we're working with a local food bank.
Partners with nonprofits
At-Bay partners with non profits such as NY Cares.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Employees located near an office work on a hybrid model and we also have remote employees. All employees upon joining receive a $250 stipend for home office set up.
Highly diverse management team
50% of our people managers are minorities!
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Recognizing that there is injustice in the world, our mission is to build a culture and environment where everyone at At-Bay can bring their full selves to work.
Hiring practices that promote diversity
Our recruiting team constantly measures our sourcing activity towards diverse candidate. We also ensure our interview panels and process are designed with our candidates in mind.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
At-Bay will cover up to $25 of your monthly premium
Wellness programs
Mental health benefits
Financial & Retirement
Employees can start contributing to our 401K plan upon joining.
401(K) matching
Employer match up to 4%
Company equity
All employees receive equity upon joining At-Bay.
Performance bonus
For revenue generating roles they do have perf bonuses
Child Care & Parental Leave Benefits
Childcare benefits
We're working with a caregiving platform with solutions to support employees with caregiving needs for the children and adults in their lives. Solutions include backup care, tutoring and reimbursement
Generous parental leave
We offer two types of paid leave - Birthing and Non-Birthing Leave for parents who are expecting. Birthing Parental Leave is 12 weeks of paid leave. Non-Birthing Leave is 8 weeks of paid leave.
Family medical leave
Adoption Assistance
We are partnering up with a family planning benefit called Future Family, that provides services including financial planning for those who choose to expand their families with adoption.
Return-to-work program post parental leave
Company sponsored family events
Our U.S. wide holiday party allows for a +1.
Vacation & Time Off Benefits
Generous PTO
Employees receive 20 vacation days each year. Vacation days are rolled over from year to year, and cap at a total of 35 days
Paid volunteer time
At-Bay employees are encouraged to give back to the causes that they are passionate about. We're support their requests with the time off needed.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
At-Bay offers pre-tax commuter benefits for all employees.
Company-sponsored outings
Free snacks and drinks
At-Bay has a stocked kitchen with snacks, coffee, tea and all the flavored LaCroix you can handle!
Some meals provided
Company-sponsored happy hours
Pet friendly
Relocation assistance
Fitness stipend
We have a wellness stipend of $100 per month. This can be used on fitness membership and extends to other areas focused on general wellbeing.
Home-office stipend for remote employees
All employees receive a stipend of $250 for their home office setup.
Professional Development Benefits
Job training & conferences
At-Bay ensure the resources are in place so employees can own their own career. Most recently every people leader in At-Bay went through a comprehensive manager workshop.
Promote from within
Paid industry certifications

Additional Perks + Benefits

Our benefits and perks are designed with our people in mind. As a company we have decided to go well beyond baseline. Our perks include a company sponsored lunch 1x a week, kitchen stocked with drinks and treats, monthly social events and quarterly happy hours!

Some of our newly added benefits include a wellness stipend, family planning resources, back-up child/adult care assistance, pet insurance and a 401K match program. Every year we evaluate our benefits program based on employee feedback.

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