Crunchyroll is the world’s most popular anime brand, connects anime and manga fans across 200+ countries and territories with 360-degree experiences. We’re an international business passionate about crafting both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands and companies.

COVID-19 Hiring Status

Crunchyroll employees are currently working from home and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely and we’ll work closely with you as we understand every person has unique circumstances.

About the Team:

Title Marketing manages the process of developing the marketing strategy and creative campaigns for Crunchyroll’s top titles. Our focus is viewership - developing big ideas that get the right eyes on the right shows. We work with internal teams, and external agencies and content partners to develop strategies and ideas across digital, social, experiential, TV, OOH, etc.

We are searching for a contractor to deliver a fully baked media plan for a tentpole title coming to Crunchyroll! Responsibilities will include media strategy, research management/analysis, project management, creative development, and media planning/strategy.

About You:

• 5+ years of professional experience in a digital marketing role and/or marketing campaign management; cross-functional campaign management experience required.
• Professional familiarity with results for broadcast, digital and social (Facebook, Instagram, display banners, programmatic, etc.).
• Proven strategic and creative capabilities (developing and executing creative campaigns, dreaming up (or identifying) ‘big ideas,’ and then presenting those ideas across teams and up the ladder)
• An interest for data, including experience with qualitative/quantitative testing, data-informed campaign planning and creative optimization.
• Experience reporting data to C-level partners, internally and externally.
• Experience planning both traditional and digital marketing formats
• Sincere interest in the entertainment industry and how entertainment is marketed. Anime fandom is a plus (but not a requirement).
• Comfortable in a fast-paced environment. Able to thrive in an evolving business landscape. Highly organized. Excellent presentation and interpersonal skills.

A Day in the Life:

• Guide strategic development process across multiple teams - running a marketing plan from the ground up.
• Lead development of creative and collaborate with the Marketing, Content/Programming, Audience Development, Events, Product/Tech, Originals, Brand Management, Consumer Products, Creative, and other teams on execution.
• Run cross-functional meetings and keep project momentum going across a diverse set of teams.
• Handle data gathering and analysis, with a keen eye for optimizations/findings to continuously evolve our approach. Identify meaningful ways to communicate campaign results to licensing partners across the world.
• Own creative briefs/requests and track marketing assets through the production pipeline with clear communication to all partners.
• Work with our cross-functional marketing team to record and distribute creative notes after meetings.
• Lead creative brainstorm sessions built to identify effective creative and marketing strategies to drive awareness and viewership.
• Nurture our content and inform all marketing and creative shareholders, as well as key partners, on the IP and marketing plan.

Benefits and Perks: San Francisco Office

• Competitive salary
• On-site gym, showers, yoga, and wellness classes
• Catered lunch 4 days per week
• Fun, passionate and skilled co-workers
• Pet-friendly - pet insurance and dog-friendly office

Questions about Crunchyroll's hiring process? Please check out our FAQ

About Crunchyroll

Crunchyroll, a WarnerMedia company (as a subsidiary of Otter Media) and the world’s most popular anime brand, connects anime and manga fans across 200+ countries and territories with 360-degree experiences. 

Fans have access to the largest collection of licensed anime through Crunchyroll, Anime Digital Network (in partnership with Citel, a subsidiary of Média-Participations), and Anime on Demand video streaming services, translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. Crunchyroll's services also extend to licensing of theatrical, TV, home video, and consumer product rights. 

Fans engage further with events (including owned events Crunchyroll Expo, Anime Awards, Crunchyroll Movie Nights, KAZÉ Movie Nights), consumer products through eCommerce and retail partners (Crunchyroll, KAZÉ, AV Visionen), Crunchyroll Games, KAZÉ Games, and manga (KAZÉ Manga, Crunchyroll Manga app, Crunchyroll Manga Store).

Crunchyroll was founded in 2006 and is headquartered in San Francisco, with offices in Los Angeles, Tokyo, Paris, Lausanne, Berlin (AV Visionen) and Chisinau (Ellation). VRV (U.S.) and Eye See Movies (Germany) are also Crunchyroll brands.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.