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Role Type: Full-time
Engagement: Independent Contractor
Job SummaryWe are looking for a highly analytical and performance-focused Meta Ads Specialist (Media Buyer) to lead the planning, execution, and optimization of Facebook and Instagram advertising campaigns. This role is ideal for someone with hands-on experience scaling campaigns, improving ROAS, and generating qualified leads or sales through Meta platforms.
The ideal candidate understands audience targeting, creative testing, funnel optimization, and campaign analytics, and thrives in a fast-paced remote environment.
Key Responsibilities- Launch, manage, and optimize paid advertising campaigns across Facebook and Instagram.
- Monitor campaign performance and continuously improve KPIs including ROAS, CPA, CTR, and conversion rates.
- Conduct audience research and develop effective targeting strategies for customer acquisition and retargeting.
- Collaborate with creative teams to develop high-converting ad creatives and copy.
- A/B test creatives, landing pages, audiences, and campaign structures to maximize performance.
- Analyze campaign data and prepare performance reports with actionable insights.
- Manage advertising budgets and allocate spend strategically across campaigns.
- Implement Meta Pixel, Conversion API, and event tracking where needed.
- Stay updated with Meta Ads platform changes, trends, and best practices.
- Work closely with marketing and sales teams to align campaigns with business goals.
Requirements
- 3+ years of experience managing Meta Ads campaigns for eCommerce, lead generation, or digital brands.
- Strong understanding of Facebook Ads Manager and campaign optimization strategies.
- Proven track record of scaling campaigns and achieving strong ROAS.
- Experience with Meta Pixel, Conversion API, and analytics tools such as Google Analytics.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Experience managing monthly ad budgets effectively.
- Excellent communication and reporting skills.
- Highly organized with strong attention to detail.
- Ability to work independently in a fully remote setup.
- Experience working with international clients or agencies is a plus.
Benefits
💻 Fully Remote: Work from anywhere with international teams
🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services
🤝 Peer Community: Connect with high-performing sales professionals in our network
🧭 Ongoing Support: Receive guidance from Huzzle before and after placement
💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals
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