Offering Lead (Customer Experience & Product Development Service Line)

The CXPD Offering Lead is an expert Product Thinking focused on building and growing a portfolio of work across the United States. 

They act as a “leader among leaders” on CXPD pursuits and engagements, shaping opportunities, influencing delivery, and ensuring the offering delivers measurable business outcomes for clients and for Thoughtworks.

• Market sensing & go‑to‑market:
  • Track market demand patterns and portfolio performance for CXPD offerings; identify priority accounts and sectors aligned to Thoughtworks Strategy.
  • Define and refine the go‑to‑market strategy and narrative for the offering (positioning, messaging, value propositions, and “why now” story).
  • Partner with Marketing and global CXPD leaders to drive thought leadership, campaigns, and enablement content for the offering.
• Pipeline ownership & pursuit leadership:
  • Qualify pursuits for CXPD involvement, ensuring they align to strategic priorities and the right offering(s).
  • Lead offering positioning, solution shaping, remaining accountable for the overall pursuit strategy and outcomes.
  • Lead or co‑lead the proposal strategy: structure the client storyline, articulate business value, and guide commercial shape in partnership with account leadership and sales.
  • Ensure CXPD deals have appropriate coaching and oversight (e.g., working with service line leadership, Market, finance and staffing).
• Client engagement & value articulation:
  • Build and deepen executive‑level client relationships in priority accounts, acting as a trusted advisor on all CXPD Offerings.
  • Build the technical and business world while developing a deep understanding of a Client’s strategy, structure and business model.
  • Demonstrate thought leadership in Product Thinking applying industry trends, competitive landscape and Thoughtworks unique methodology to inform our clients product strategy and roadmaps.
• Solution, proposal & deal shaping:
  • Partner with solutions architects and or Product strategists to shape solutions and scope:
    • Engagement models and delivery approaches by offering;
    • Team models and leverage mix;
    • Activities, deliverables, timelines, and measurable outcomes.
  • Validate delivery assurance (staffing, skills, accelerators, partners) and ensure alignment with the operating model and risk appetite before deals are taken to closure.
  • Ensure proposals leverage CXPD assets, accelerators, and playbooks and contribute back new learnings into the asset base.
• Staffing & mobilization influence:
  • Work with the Head of Service Line and staffing partners to propose optimal talent configurations for pursuits and engagements (roles, seniority mix, service‑line representation), aligned to CXPD leverage guidance.
  • Participate in pursuit staffing by identifying the right SMEs and pursuit team members; and in engagement staffing by helping pre‑align best candidates ahead of formal staffing cycles.
• Delivery awareness & expansion:
  • Stay informed on delivery for CXPD engagements aligned to their offering (progress, risks, scope changes, value realized) and use this insight to shape expansion opportunities.
  • Partner with the Industry Markets on “land and expand” paths—using early wins to unlock follow‑on phases that deepen offering adoption.
• Offering evolution, content & enablement:
  • Own or co‑own the maturation of the offering in region (playbooks, demo scenarios, case studies, repeatable SOW patterns, pricing patterns).
  • Lead internal enablement for their offering (e.g., market calls, CXPD forums CLT briefings) to ensure sales, delivery, and partners understand what to sell, when, and how.
  • Contribute to knowledge management: ensure content is discoverable, current, and aligned across internal and external audiences.
• Internal leadership & collaboration:
  • Operate as part of the CXPD leadership team, helping shape strategy, targets, and operating model improvements.
  • Collaborate closely with Market sales, other service lines to design cross‑offering plays and to resolve pipeline, staffing, and account‑ownership tensions.
• Time allocation & utilization expectations: 
  • Billable utilization 40%
  • Commercial Utilization 60%

Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.

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