Who we are:

MasterClass is transforming online education by enabling anyone in the world to learn from the very best.  We are deconstructing what makes an actor able to cry on demand, how an athlete defies gravity, and what it takes to write a bestseller.  Our online learning content is available to students anywhere anytime, which supports our mission to ignite the greatness in others.

We are a quickly growing VC-funded startup based in San Francisco, with additional offices in Los Angeles.  We have created online classes taught by famous masters— Gordon Ramsay, Serena Williams, Neil deGrasse Tyson, Sara Blakely, David Sedaris, Bobbi Brown, Timbaland, Anna Wintour, and many more to come.

Since launching in 2015, we have been growing our team. Apply now to find out more about what we are doing behind the scenes.

MasterClass serves members worldwide, in English. As we grow, we are adding additional languages and localizing our platform, content, and marketing to serve consumers in new markets. We are looking for a leader to head up this expansion, who can work across the MasterClass organization to build a truly global product and brand.

What we are looking for 

• Experience leading localization to new markets for a major brand 
• In-depth experience in operating in diverse international markets 
• A proven track record of leading virtual teams from Global to Local matrixed organizations  

Responsibilities of the role:

You will report to the Chief Marketing and Revenue Officer and chair an integrated, cross-functional team and external partners and vendors to: 

• Finalize the business plan for the roadmap and scope of the marketplaces for expansion.
• Define and acquire the resources to launch, grow, and win in these marketplaces.
• Partner with Brand Insights team to understand how to achieve product-market fit for MasterClass in each next marketplace.
• Work with the Talent, Content, and Marketing teams to identify marketplace opportunities for instructors, classes, communications, activations, and media investments.
• Work with the Product and Engineering teams to spec, scope, timeline, and execute a global platform that can be localized to each of the markets on the roadmap.
• Ensure that the MasterClass member experience is upheld across all future languages and markets, across all engagement platforms.
• Orchestrate the platform and content localization team for each market:  translation, subtitling, dubbing, compliance with local regulations, compatibility with local platforms, and payment systems.
• Work with the Marketing team to set up a sustainable go-to-consumer process for paid, owned, and earned marketing.
• Establish success metrics for each market and hold the teams accountable for achieving them.
• Create a cadence of marketplace launches with gated resources such that each next market benefits from the learnings and successes of the last.
• Build a world-class team that can grow each marketplace once launched, with a hybrid of market-dedicated staff and centralized global shared services.

Requirements:

• 10-15 years of experience in bringing brands and services to multiple international markets
• Experience in working with insights teams to understand localization needs for content, product, and marketing
• The ability to confidently oversee localization of digital services
• Deep understanding of marketing/performance marketing to be able to effectively assess and implement marketing plans into global marketplaces
• Operational excellence and a passion for a great process; one the flexible platform has been engineered, this role will require parallel processing of localization across many markets
• A passion and aptitude for managing efficient revenue growth while simultaneously building a brand
• Experience partnering with cross-functional teams in a matrixed organization and building influential and collaborative relationships
• Collaborative, creative, and analytical
• Driven to connect brands and people

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity, or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better.