Paid Media Manager

Requirements

Paid Media Strategy & Execution
• Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
• Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
• Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
• Manage daily pacing, budgets, bid strategies, and audience performance.
Creative Testing & Optimization
• Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
• Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
• Continuously identify new ad opportunities, placements, and creative angles.
Analytics & Reporting
• Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
• Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
• Produce weekly and monthly reports with actionable insights and recommendations.
• Maintain experimental logs and testing documentation.
Cross-Functional Collaboration
• Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
• Provide forecasting support and performance expectations for new product launches and sales events.
• Ensure landing pages and customer journeys align with campaign goals.
Budget Management
• Manage monthly paid media budgets across all platforms with accuracy and efficiency.
• Forecast spend and performance by channel and campaign type.
• Adjust bids and budgets dynamically to maximize ROI.
Market Research & Innovation
• Stay current with platform updates, industry trends, algorithm shifts, and best practices.
• Identify new channels or beta opportunities to expand paid media reach.
• Evaluate and test new tools, audiences, and automation strategies.

Qualifications

• 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
• Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
• Strong analytical mindset with the ability to interpret data and make strategic decisions.
• Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
• Excellent communication, organization, and problem-solving skills.
• Ability to work in a fast-paced environment with rapid testing cycles.
• E-commerce or DTC experience is highly preferred.