Manage and optimize Meta (Facebook/Instagram) ad campaigns: audience research and targeting, creative collaboration, budget management, performance analysis, A/B testing, and reporting to maximize ROI.
This is a remote position.
We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.
Key Responsibilities
- Develop, implement, and manage Meta ad campaigns that align with business objectives.
- Conduct audience research and create detailed targeting strategies to reach the right users.
- Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
- Stay updated with Meta’s latest advertising trends, tools, and platform updates.
- Generate regular performance reports to communicate results and insights to stakeholders.
- Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.
Requirements
- Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
- Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
- Experience with audience segmentation, retargeting, and lookalike audiences.
- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Strong communication skills, both written and verbal.
- Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
- Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
- Ability to work in a fast-paced environment and meet tight deadlines.
- A dual monitor setup is required (at least 8GB of RAM)
- Must have at least 25 MBPS internet speed
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent WFH setup
- Work schedule is in EST (Monday-Friday only)
- Opportunities for professional development and career advancement
Similar Jobs
Beauty • Robotics • Design • Appliances • Manufacturing
Lead and develop motor engineering team, drive motor technology strategy, oversee end-to-end motor development, collaborate with suppliers and engineering teams, ensure optimal performances and manufacturability of motor systems.
Top Skills:
Electromagnetic DesignElectromechanical SystemsFea ToolsJmagMaxwellMotor-CadPower Conversion
Beauty • Robotics • Design • Appliances • Manufacturing
The Senior Mechanical Engineer will lead innovative product development, focusing on mechanical, electromechanical design and user experience while collaborating across teams to drive projects from concept to execution.
Top Skills:
CadCreoSolidworks
Artificial Intelligence • Automotive • Greentech • Information Technology • Machine Learning • Software • Cybersecurity
Handle inbound customer inquiries via phone, chat, and email (40+ calls/day). Monitor and review vehicle listings for safety and title compliance. Serve as account manager for active transactions, assist with buyer payments and documentation, and process temporary registrations across states. Use CRM and G Suite tools to manage cases and communication.
Top Skills:
CRMGoogle SuiteGoogle CalendarGoogle DocsGoogle DriveGoogle MeetGoogle SheetsmacOS
What you need to know about the San Francisco Tech Scene
San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.
Key Facts About San Francisco Tech
- Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Google, Apple, Salesforce, Meta
- Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
- Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
- Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine
