Partner Marketing Lead

CBTS serves enterprise and midmarket clients in all industries across the United States and Canada. CBTS combines deep technical expertise with a full suite of flexible technology solutions--including Application Modernization, Managed Hybrid Cloud, Cybersecurity, Unified Communications, and Infrastructure solutions. From developing and deploying modern applications and the secure, scalable platforms on which they run, to managing, monitoring, and optimizing their operations, CBTS delivers comprehensive technology solutions for its clients' transformative business initiatives. For more information, please visit www.cbts.com.

We are seeking a leader to play a pivotal part in supporting our partners. You will drive brand awareness, customer engagement, and growth opportunities by delivering innovative partner marketing programs that benefit both CBTS/OnX and our partners.

We are seeking a talented, self-driven, collaborative, and highly motivated candidate with a proven background in partner marketing and stakeholder management. Ideally, you are a data-driven marketer who brings fresh ideas, strategic focus, and a commitment to excellence every day.

Role Summary

CBTS / OnX is seeking an experienced and strategic Partner Marketing Lead to drive and manage relationships with our ecosystem business partners (Cisco, HPE, AWS and more). The role will involve creating and implementing comprehensive Go-to-Market strategies that align with our partners' growth goals and accelerate CBTS/OnX positioning within key markets. You will work closely with various internal teams and external stakeholders to drive impactful, partner-centric marketing initiatives that promote joint success.

Role Responsibilities

• Develop a comprehensive marketing strategy, plan, and program architecture, supporting each partnership’s business priorities, with the goal of delivering the best marketing performance for both partner and CBTS/OnX.
• Lead the execution of integrated partner marketing campaigns, collaborating with internal stakeholders across Brand, PR, Social, Sales, and more.
• Spearhead participation in major partner events, ensuring seamless execution and alignment with partner marketing goals.
• Define content strategy for partner marketing campaigns.
• Work with growth marketing team members to ensure messaging, positioning, and marketing efforts are aligned with partner priorities where relevant.
• Track and measure the success of partner marketing initiatives to demonstrate marketing impact.
• Own and manage budget allocation of Marketing Development Funds related to partner marketing activity.

Key skills- Must Have

Written + verbal communication

Project management

Strategy

Partner Marketing 

Technology Marketing

Campaign / Event Management

MDF understanding

Due to U.S. Government requirements applicable to foreign-owned telecommunications providers, non-US citizens may be required to submit to an extensive government agency background check which will necessitate disclosure of sensitive Personally Identifiable Information.