Performance Marketing Manager

What You'll Do:

• Design and refine pricing, bundling, and promotional strategies that balance profitability, scalability, and customer value perception.
• Develop offer frameworks including bundle ladders, upsells, discount structures, and promotional mechanics to drive AOV, AOM, and RPS.
• Partner closely with Campaign Success Managers (CSMs) to align pricing strategies with network margin goals, brand positioning, and partner expectations.
• Create and test promotional structures such as BOGOs, limited-time discounts, free gifts, and urgency-based offers.
• Apply psychological pricing principles, scarcity tactics, and perceived value optimization to improve conversion and revenue efficiency.
• Own and manage a structured experimentation roadmap for pricing and promotion variables.
• Define how pricing and promotions are presented across landing pages and funnels, including offer sections, CTAs, urgency elements, abandoned cart flows, and social proof.
• Collaborate with Creative Strategy to align messaging, copy, and design with pricing intent and conversion goals.
• Partner with Campaign Ops to execute, QA, and launch pricing and promotion tests across platforms.
• Develop and test post-purchase offers, upsell flows, and cross-sell strategies to maximize order value.
• Analyze LTV trends and design pricing adjustments that drive sustained customer value and profitability.
• Design and own advanced experimentation roadmaps across pricing and promotion initiatives.
• Define hypotheses, primary success metrics, and guardrail metrics for all tests.
• Execute and evaluate experiments using statistically sound methodologies, including layered tests, mutually exclusive experiments, and controlled rollouts.
• Interpret results holistically, accounting for tradeoffs across AOV, AOM, RPS, EPC, refund rate, and network margin.
• Partner with Data to ensure accurate instrumentation, clean test design, and reliable reporting.
• Work closely with Creative Strategy to ensure pricing intent is reflected in copy, visuals, and storytelling.
• Partner with Campaign Ops to ensure flawless test execution and platform setup.
• Collaborate with Traffic and Media Buying teams to validate results at scale and secure CPA increases tied to improved performance.

Key Performance Indicators:

• Growth in AOV, AOM, and RPS across managed offers
• Win rate of Pricing & Promotion experiments
• Offer scalability and traffic expansion post-test
• Average experimentation turnaround time
• Incremental AOV / AOM / RPS / EPC / Network Revenue / Network Margin driven by pricing initiatives
• CPA increase success rate tied to PMM-led optimizations

What Success Looks Like Over the Next 12 Months:

• What You Will Have Accomplished in Your First 90 Days:
• Complete onboarding and training across GiddyUp’s platforms, systems, and experimentation frameworks.
• Work closely under the guidance of a Senior Performance Marketing Manager to learn pricing, promotion, and experimentation best practices.
• Support the execution and analysis of pricing and promotion tests, gaining hands-on experience with hypothesis development, guardrails, and readouts.
• Build strong working relationships with Campaign Success Managers (CSMs) and begin collaborating with Creative Strategy, Campaign Ops, Data, and Traffic teams.
• Develop a foundational understanding of how pricing and promotion initiatives impact AOV, AOM, RPS, and network margin.
• What You Will Have Accomplished in 6 Months:
• Operate as an embedded partner to a Senior Performance Marketing Manager, owning execution and analysis for pricing and promotion initiatives across assigned offers.
• Contribute meaningfully to experimentation roadmaps by launching tests, analyzing results, and applying learnings to improve unit economics.
• Support the scaling of winning pricing and promotion strategies across additional traffic and brands.
• Demonstrate increased independence in decision-making and test execution while maintaining alignment with CSMs and senior stakeholders.
• Influence CPA increases through proven performance improvements and reliable experimentation outcomes.
• What You Will Have Accomplished in 12 Months:
• Transition into an independent Performance Marketing Manager, owning pricing and promotion strategy for a dedicated set of brands.
• Take full accountability for experimentation roadmaps, test outcomes, and performance improvements across assigned offers.
• Deliver sustained improvements in pricing efficiency, offer scalability, and overall profitability.
• Establish repeatable pricing and promotion frameworks that can be leveraged across the organization.
• Serve as a trusted partner to Campaign Success Managers (CSMs) and a knowledgeable contributor to advanced experimentation and pricing optimization efforts.

Competencies:

• Collaboration & Teamwork: Works effectively with cross-functional partners to achieve shared goals.
• Communication: Communicates clearly and thoughtfully, considering audience, tone, and intent.
• Ownership: Takes accountability for outcomes, follows through on commitments, and proactively addresses blockers.
• Technological Fluency: Comfortable learning and leveraging tools and platforms to increase efficiency and effectiveness.
• Direct Response Marketing: Strong understanding of tactics that drive immediate consumer action.
• Strategic Thinking: Uses data, experimentation, and behavioral insights to inform pricing decisions.
• Analytical Thinking: Applies rigorous analysis to interpret test results and make informed decisions.
• Experimentation Rigor: Proven experience designing and interpreting complex experiments, including overlapping tests and metric guardrails.
• Prioritization & Resource Management: Focuses on the highest-impact opportunities using an 80/20 mindset.
• Conversion Optimization: Deep understanding of conversion principles across pre- and post-purchase experiences.
• Adaptability & Agility: Thrives in a fast-paced, test-and-learn environment.

Tools & Technology:

• GiddyUp Ecommerce Platform
• Statsig (highly preferred) or equivalent experimentation platform
• Tableau
• Monday.com
• Google Analytics
• Slack
• Excel / Google Sheets

Required Education & Experience:

• 5+ years of experience in performance marketing, direct-response, or growth marketing.
• Proven experience developing pricing, promotional, and bundling strategies for eCommerce or DTC offers.
• Strong background in experimentation, CRO, and data-driven decision making.

Preferred Education & Experience:

• Experience with affiliate or partner marketing.
• Experience using Statsig or similar advanced experimentation platforms.
• Demonstrated success driving improvements in AOV, AOM, and RPS.
• Experience working in fast-paced or high-growth environments.