What’s it like to work at Kinder’s? Well, there’s a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that, there’s also plenty of hard work. Because we don’t just like flavor, we’re obsessed with it.
With over 100 products sold nationwide, we’re now a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more. We’re not your typical CPG company. Privately held and founder-led, we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.
As we expand globally and approach $1 billion in revenue, we need more smart-and-scrappy, flavor-obsessed people to come aboard. If you’re looking for a place where you can see the real impact of your work... this is it! Every day, you’ll be part of a journey to add flavor to millions of meals and lives.
How you will have an impact at Kinder’s:
The PIM/DAM Manager owns all Product Information Management (PIM) and Digital Asset Management (DAM) systems, with Image Relay as the central source of truth. This role manages product imagery, metadata, naming conventions, seasonal catalogs, sample flow, and retailer-specific content for 400+ SKUs. It also oversees photography workflows, cross-team asset needs, and internal communication through Wrike. The role reports to the VP Creative Director and partners closely with Creative Operations.
Key Responsibilities
PIM & DAM Administration
- Serve as administrator for Image Relay/Canto and all PIM/DAM platforms, managing structure, permissions, workflows, metadata, and governance.
- Maintain organized, accurate libraries of product and lifestyle photography (6+ angles per SKU), temporary renders, copy, metadata, and final assets.
- Differentiate and manage temporary renders vs. final approved photography.
- Audit, update, and archive discontinued products and historical assets.
- Maintain consistent file naming conventions, taxonomy, and metadata standards.
Photography and Sample Workflow
- Coordinate all product pick-ups and drop-offs with Photographer of Record Ben Kist in Emeryville, CA.
- Manage the product sample program: Receiving, logging, distributing, and tracking first production samples across Creative, Sales, PD/QA, and Digital.
- Align sample availability with photography schedules, product resets, innovation launches, and seasonal timelines.
- Use Wrike to manage workflow, timelines, and internal communication across teams.
Product Information Management
- Own the posting of all product copy, metadata, attributes, specs, compliance data, and dimensions for 400+ SKUs.
- Support content needs for resets, innovation launches, packaging refreshes, and seasonal retailer-specific catalogs.
- Ensure accuracy and completeness of product information across internal teams and global retail partners.
Retailer Syndication and Distribution
- Manage product data and imagery across retailer-specific platforms: Syndigo, 1WorldSync, IX-ONE, EQ Harvest, Image Relay/Canto.
- Upload, map, validate, and maintain seasonal content, item setups, and assortment updates.
- Partner with Sales on retailer-specific PDP and seasonal product needs.
Cross-Functional Collaboration
- Report to the VP Creative Director, daily interactions with Creative Operations.
- When Creative Ops support is needed, manage asset requests in large product groups rather than one-off individual requests to streamline workflow.
- Collaborate with Creative, Marketing, PD/QA, Sales, and Digital to align on photography needs, content accuracy, and asset readiness.
- Communicate changes related to launches, resets, discontinued items, and seasonal updates.
Process & Optimization
- Develop and maintain SOPs for naming conventions, metadata, version control, photography intake, sample management, and Wrike workflow usage.
- Improve scalability in asset lifecycle management, system organization, and content delivery.
- Track and report asset completeness, accuracy, and workflow efficiency.
ABOUT YOU:
Experience / Qualifications:
- 3–5+ years in PIM, DAM, ecommerce content operations, or product photography
coordination. - Experience with Image Relay, Canto, Wrike, and retailer syndication platforms (Syndigo, 1WorldSync, IX-ONE, EQ Harvest).
- Strong organizational, project management, and communication skills.
- Understanding of metadata, taxonomy, digital workflows, and GS1/eCommerce content
requirements preferred.
Personal Characteristics:
- Growth mindset with an excitement to learn (and teach).
- Passionate people-lover excited by the opportunity to build strong relationships with
teammates and consumers. - Low ego with a strong sense of humility.
- Thrive in a dynamic, lean, and agile environment.
- Collaborative mindset with an ability to find creative solutions.
- Self-starter who takes initiative and is willing to speak their mind.
- Excited to be part of a fast-moving team with the ability to be a leader and a follower
where required. - Enjoy making decisions and finding ways to say ‘yes’ as often as possible to impactful
and important priorities.
This position will be based out of our 70,000 sq. foot office in Walnut Creek, CA. The expected starting salary range for this role is $110,000- $125,000 per year. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.
- No two days here are the same.
- We try to be good team members and good communicators, but we don’t live by hierarchy and structure – everyone is a difference maker here.
- We make a lot of decisions in the face of incomplete information – our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
- We believe our job is to take smart risk, not to eliminate risk.
- We believe in growing our skills and becoming a better company with more managerial expertise, but we are an entrepreneurial company at heart.
- We aren’t trying to be average – we want to do exceptional things, and we are willing to work hard to achieve them.
We offer a range of total rewards that may include paid time off, 401k, bonus / incentive eligibility, equity grants, competitive health benefits, and other family-friendly benefits, including parental leave. Kinder’s benefits vary based on eligibility and can be reviewed in more detail during the interview process.
OUR RECIPE FOR BALANCE:We believe great culture starts with people. We’re a people-first company built on connection, collaboration, and balance. Most of our work happens in the office to spark creativity and community, but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.
WHERE EVERY INGREDIENT MATTERS:Kinder's is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, gender, citizenship, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law, and you need any accommodation during the application process or to perform these job requirements, please reach out to us at [email protected]
Top Skills
Kinder's Premium Quality Seasonings & Sauces Walnut Creek, California, USA Office
2121 N California Blvd, Walnut Creek, CA , United States, 94596
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