Product Manager, Demand Gen & Customer Acquisition

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.
Job Summary
Comcast Media Solutions, the advertising sales division of Comcast Cable, helps local, regional, and national advertisers grow their business by combining the best of digital capabilities with the power of TV through multi-screen marketing solutions. We are seeking an experienced Product Manager to lead the product strategy, roadmap, launch, adoption, and ongoing enhancement of our enterprise CRM platform (Salesforce-based), Marketing Tech suite and related customer-care tools. Reporting to the Sr. Director of Product Management, this role is a key driver of a transformational program that impacts multiple lines of business (Sales, Sales Operations, Campaign Management, Customer Success, Marketing, Yield, Planning, and CX). This role will be responsible for collaborating with business stakeholders and software engineers to document and refine system features using an agile development methodology. The ideal candidate will be collaborative, can communicate business value, and is able to translate the business requirements to the engineering team.
Job Description
Required Qualifications

• 5+ years of product management experience; prior Product Manager or similar role preferred.

• Experience with agile development methodology.

• Proficient in writing and presenting business needs and business value that is tailored to the audience, concise, and easily understandable.

• Knowledge of Salesforce as a CRM system or other industry leading CRM tools and terminology

• Effective project management skills to successfully deliver assignments on time.

• Strong problem-solving skills.

• Demonstrated ability to translate complex business needs into clear technical requirements and to influence senior stakeholders.

Core Responsibilities

• • Collaborate with a broad stakeholder matrix (CX, Marketing, Planning, Yield, Sales - enterprise/market retail/inside, Sales Ops, Campaign Management, Customer Success, Bus Ops) to gather requirements, uncover underlying needs, prioritize features, and secure buy-in.
  
  
  • Analyze enhancement requests for business value, conduct capability gap analysis, and defend prioritization decisions with data-driven insights.
  
  
  • Manage assigned system feature enhancements throughout the agile development process, including planning, writing and refining business requirements, testing, and business release.
  
  
  • Author clear, detailed, and unambiguous requirements, user stories, processes, and workflows that enable engineering teams to deliver high-quality solutions on time and within budget.
  
  
  • Work within Scaled Agile (SAFe) and agile frameworks to manage epics, features, backlog grooming, sprint planning, and release management.
  
  
  • Coordinate and lead user-acceptance testing (UAT): develop testing plans, prepare testers, track defects, and ensure timely resolution.
  
  
  • Assist the project management organization with status updates and risk assessments.
  
  
  • Concisely communicates trends, opportunities and risks, develop and defend POV for product features/benefits.
  
  
  • Conducts feasibility assessments, capability gap analysis (i.e., what is wanted vs. what is attainable).
  
  
  • Regular, consistent, and punctual attendance; ability to work nights, weekends, variable schedules, and overtime as necessary. Up to 25% travel may be required.
  
  
  • Other duties and responsibilities as assigned.
  • At this time, no sponsorship is available for this role.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Support a culture of inclusion in how you work and lead.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
Skills:
Salesforce Platform; Scaled Agile Framework (SAFe); Cross-Functional Collaboration; Technology Marketing; Product Management Leadership; Customer Relationship Management (CRM) Strategies; Product Management
Salary:
Primary Location Pay Range: $127,732.46 - $191,598.69
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Relevant Work Experience
5-7 Years