Typeface Logo

Typeface

Principal Software Engineer

Reposted 13 Days Ago
Be an Early Applicant
Easy Apply
In-Office
Palo Alto, CA
225K-250K Annually
Expert/Leader
Easy Apply
In-Office
Palo Alto, CA
225K-250K Annually
Expert/Leader
The Principal Full Stack Engineer will lead architectural initiatives, mentor engineers, and develop AI-driven content generation solutions for enterprise clients.
The summary above was generated by AI

About Typeface
We help the world’s biggest brands move from brief to fully personalized campaigns — in days, not months. 

Founded by Abhay Parasnis and backed by Microsoft, GV, Salesforce, Lightspeed, Madrona and Menlo, we’re building category-defining technology at the intersection of creativity and AI with real impact. Join us to help shape the future of enterprise marketing. 

What You’ll Do

As a Principal Engineer, you will:

  • Solve complex architectural challenges to harness the power of LLMs and multimodal AI for scalable, enterprise-grade content generation.
  • Lead cross-functional technical initiatives spanning multiple teams and product areas.
  • Partner with enterprise customers to deeply understand their challenges and translate them into robust, high-impact solutions.
  • Mentor and guide engineers across the organization, raising the bar for technical excellence.
  • Advocate for best-in-class engineering practices, ensuring security, scalability, and maintainability across the platform.
How You'll Make an Impact
  • Architectural Leadership:
    • Define and evolve the architecture for AI-driven, multimodal content personalization.
    • Evaluate and integrate cutting-edge AI technologies, optimizing for cost, latency, and output quality.
  • Cross-Company Impact:
    • Spearhead engineering initiatives that address critical business priorities.
    • Translate complex enterprise customer requirements into practical, scalable solutions.
  • Mentorship & Advocacy:
    • Coach engineers in AI/ML systems, distributed architectures, and multimodal generation pipelines.
    • Champion engineering best practices — from code quality to CI/CD, observability, and security.
  • Execution Excellence:
    • Contribute hands-on to code and design when needed.
    • Ensure solutions meet enterprise-grade standards for security, reliability, and compliance.
What You Bring
  • 10+ years in software engineering, with at least 3+ years in a principal/staff-level IC role.
  • Proven experience architecting distributed systems, AI/ML platforms, or large-scale SaaS applications.
  • Strong background in cloud-native architecture (AWS, GCP, Azure), containerization (Docker, Kubernetes), and modern API design.
  • Track record of influencing technical direction across multiple teams.
  • Excellent communication skills for both technical and non-technical stakeholders.
  • Expertise in LLMs (prompt engineering, fine-tuning, inference) and multimodal AI (text, image, video, audio)

In your first 3 months, you will:

  • Shape the architecture for the next generation of AI-driven, multimodal content solutions.
  • Drive engineering excellence and raise the company-wide technical bar.
  • Deliver solutions that directly address critical enterprise customer needs.
  • Mentor engineers into senior technical leadership roles.

Location

This is a hybrid role based in either our Palo Alto office. We collaborate in-office 3 days a week. 

Base Salary

The range for this role is $247,500-$267,000. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process.

Benefits

  • Competitive compensation — including salary, equity, and 401(k)
  • Full medical, dental, and vision insurance for you and your family
  • HSA and FSA options to support your financial wellness
  • Flexible time off — including parental leave
  • Well-being programs — resources to support your mental and physical health
  • Daily lunch & snacks
  • Mentorship & impact — work closely with top AI leaders on products that ship 

Equality Opportunity Statement
We welcome and encourage applicants from all backgrounds. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, medical condition, veteran status, or any other legally protected status. We comply with applicable laws in every jurisdiction where we operate.

Why You’ll Love Working Here 

  • Build something big — Be part of a fast-growing startup defining a new category: marketing orchestration powered by Agentic AI.
  • Your work will matter — Trusted by Fortune 100 companies, our platform delivers 10x content velocity and 90% faster campaigns.
  • A+ team — Collaborate with veterans from Adobe, Microsoft, Google, and top AI companies.
  • Backed by the best — GV, Salesforce Ventures, Microsoft, Lightspeed, Madrona and Menlo ($165M raised).
  • Recognized for innovation — TIME Best Inventions, Fast Company Next Big Thing in Tech, Gartner Cool Vendor, Adweek AI Company of the Year, LinkedIn Top Startup, Webby Award (AI Work & Productivity). 

Top Skills

Api Design
AWS
Azure
Docker
GCP
Kubernetes
HQ

Typeface San Francisco, California, USA Office

San Francisco, CA, United States

Similar Jobs

3 Days Ago
Remote or Hybrid
Santa Clara, CA, USA
218K-381K Annually
Expert/Leader
218K-381K Annually
Expert/Leader
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Lead architectural development of security features in AI Platform incorporating cryptographic services and identity management. Collaborate cross-functionally to deliver secure design solutions.
Top Skills: AjaxCSSEjbcaHsm TechnologiesHTMLJavaJavaScriptJSONRestThales CiphertrustmanagerXML
9 Days Ago
Remote or Hybrid
Santa Clara, CA, USA
218K-381K Annually
Expert/Leader
218K-381K Annually
Expert/Leader
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Principal Software Engineer shapes ServiceNow's platform by developing frameworks that enhance user experience and AI capabilities, driving initiatives, and mentoring engineers.
Top Skills: AngularCi/CdJavaJunitPythonReactSeleniumTestngVue
9 Days Ago
Remote or Hybrid
San Diego, CA, USA
196K-343K Annually
Expert/Leader
196K-343K Annually
Expert/Leader
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
The Principal Software Engineer will architect and develop frameworks enhancing user experience and AI capabilities, drive technical initiatives, and mentor engineers in scalable software development.
Top Skills: AngularCi/CdJavaJunitPythonReactSeleniumTestngVue

What you need to know about the San Francisco Tech Scene

San Francisco and the surrounding Bay Area attracts more startup funding than any other region in the world. Home to Stanford University and UC Berkeley, leading VC firms and several of the world’s most valuable companies, the Bay Area is the place to go for anyone looking to make it big in the tech industry. That said, San Francisco has a lot to offer beyond technology thanks to a thriving art and music scene, excellent food and a short drive to several of the country’s most beautiful recreational areas.

Key Facts About San Francisco Tech

  • Number of Tech Workers: 365,500; 13.9% of overall workforce (2024 CompTIA survey)
  • Major Tech Employers: Google, Apple, Salesforce, Meta
  • Key Industries: Artificial intelligence, cloud computing, fintech, consumer technology, software
  • Funding Landscape: $50.5 billion in venture capital funding in 2024 (Pitchbook)
  • Notable Investors: Sequoia Capital, Andreessen Horowitz, Bessemer Venture Partners, Greylock Partners, Khosla Ventures, Kleiner Perkins
  • Research Centers and Universities: Stanford University; University of California, Berkeley; University of San Francisco; Santa Clara University; Ames Research Center; Center for AI Safety; California Institute for Regenerative Medicine

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account