Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.
As Principal Product Marketing Manager, you'll own product marketing for Veeam DataAI Privacy, part of the Veeam DataAI Command Platform. DataAI Privacy helps organizations automate their privacy obligations across global data and AI regulations, reducing the complexity of meeting privacy requirements through data context and automated controls.
You'll own positioning, messaging, launches, campaign content, and sales enablement for DataAI Privacy in an established, fast-moving market where sharp differentiation wins. You'll be the hands-on expert who turns market, regulatory, and competitive insight into the stories, content, and enablement that move pipeline and win rate.
This is a senior role with the opportunity to grow with the business, for someone who leads with craft and can hold their own with product, sales, and executive leadership. Above all, you're passionate about protecting the privacy of people's data while helping companies reduce the complexity of meeting privacy requirements.
What You’ll Do- Own positioning and messaging: Set the positioning, messaging, and narrative for Veeam DataAI Privacy, aligned to the portfolio story that unites Veeam's data resilience, data security, and AI trust capabilities
- Win on differentiation: Own competitive positioning in a crowded market, sharpening win themes, objection handling, and battle cards with competitive intelligence teams, and turning win/loss insight into messaging that lands
- Turn regulation into advantage: Translate evolving global privacy and AI regulations into messaging, content, and enablement that help customers act and sellers win
- Lead launches: Lead DataAI Privacy launches end to end, from planning through execution, driving readiness across product, sales, and marketing so every launch lands with impact
- Fuel campaigns: Build the messaging, content, and assets that demand generation and field marketing campaigns run on, and use what you learn to sharpen the next wave
- Drive sales enablement: Create the messaging, plays, training, and partner-ready content that help sellers win, and build material that sales actually uses
- Be the expert voice: Be the speaker and public face for DataAI Privacy, representing Veeam at industry events, webinars, and customer conversations, and own the messaging, content, and presentations from build to delivery
- Support analyst engagement: Contribute to industry analyst briefings and build the materials that showcase Veeam's positioning
- Bring the market insight: Feed voice of customer, win/loss insight, and market trends into product management, and bring market input into pricing and packaging decisions
- Measure what works: Track how your programs move pipeline and win rate, and use the data to double down on what's working
- 10+ years of experience in product marketing, preferably in enterprise software, cybersecurity, or data privacy
- Strong familiarity with the data privacy and compliance landscape: products, competitors, and global privacy and AI regulations
- Deep positioning, messaging, and content craft, from executive narratives to launch content to sales enablement, with a track record of differentiating products in competitive markets
- Strong public speaking, written, and verbal communication skills, spanning industry events, executive presentations, and analyst engagements; a proven track record is a must
- Strong analytical skills, with a history of turning market and performance data into decisions
- Strong influencing skills, with the ability to align peers and senior leaders across product, sales, and marketing
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What you'll get
- Unlimited paid time off, 12 paid holidays including 4 global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
- Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
- Medical, dental, and vision coverage starting on your first day
- Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
- 401(k) retirement plan with company matching contributions
- Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
- AirVet: 24/7 virtual veterinary care at no cost
- Legal services, identity protection, and supplemental health insurance options
- Tax-advantaged spending accounts for healthcare, dependent care, and commuting
- Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
Pay Transparency
Veeam is committed to pay transparency and equitable compensation. For this role, the compensation range below reflects the expected total target compensation (TTC), inclusive of base pay and a competitive performance-based bonus. For roles with a commission plan, the compensation range represents On Target Earnings (OTE), which includes base salary plus variable commission. When determining compensation, Veeam takes into consideration factors such as experience, education, skills, and geographic zone. Offers are typically made below the midpoint of the range.
In addition to compensation, Veeam provides a comprehensive benefits package, including health coverage, retirement plans, and unlimited time off.
Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities. By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge. Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.
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