As a Principal Software Engineer at Fetch, you'll design scalable systems for user engagement, drive experimentation, lead technical strategy, and mentor teams to improve engineering productivity and system reliability.
What we’re building and why we’re building it.
Fetch helps people live rewarded every day, with a vision to become the rewards destination for everyone. We turn everyday activities into meaningful rewards, whether it’s grocery shopping, grabbing a quick meal, or playing a favorite mobile game. To date, we’ve awarded more than $1 billion in Fetch Points to our users.
Each day, more than 13 million receipts are submitted on Fetch, providing visibility into over $212 billion in gross merchandise value. This creates the largest retail-agnostic, SKU-level view of household spending, powering Fetch as an outcomes-based advertising platform that helps brands acquire and retain lifelong consumers.
The Fetch app is available on the App Store and Google Play, with more than 6 million five-star reviews from a highly engaged and loyal user base.
It’s not just our users who believe in Fetch: with investments from Softbank, ICONIQ, DST, Greycroft, and partnerships ranging from challenger brands to Fortune 500 companies, Fetch is reshaping how brands and consumers connect in the marketplace. When you work at Fetch, you play a vital role in a platform that drives brand loyalty and creates lifelong consumers with the power of Fetch points. User and partner success are at the heart of everything we do, and we extend that same commitment to our employees.
At Fetch, we value curiosity, adaptability, and the confidence to explore new tools, especially AI, to drive smarter, faster work. You don’t need to be an expert, but you should be ready to learn quickly and think critically. We welcome learners who move fast, challenge the status quo, and shape what’s next, with us. Ranked as one of America’s Best Startup Employers by Forbes for two years in a row, Fetch fosters a people-first culture rooted in trust, accountability, and innovation. We encourage our employees to challenge ideas, think bigger, and always bring the fun to Fetch.
Meet Fetch Engineering
At Fetch, engineering is driven by curiosity, ownership, and a bias toward action. We operate in complex problem spaces where the right answer is not always clear, and success depends on adaptability, critical thinking, and informed decision-making. Our engineers are comfortable navigating ambiguity, understanding tradeoffs, gathering context, and turning uncertainty into progress while maintaining high technical standards.
Engineers at Fetch take pride in building reliable, scalable systems that serve millions of users. You will contribute directly to the codebase, collaborate closely with cross-functional partners, and help shape best practices that elevate the quality of our work. We foster a culture of mentorship and collaboration, where engineers grow by learning from one another and holding a high bar for quality, reliability, and impact.
About the Role:
Fetch is entering a pivotal phase where user lifecycle growth is the company's north star for 2026. Consumer Experience spans the systems and product surfaces that shape how millions of people discover, adopt, and stay with Fetch: personalization, notifications, recommendations, experimentation, onboarding, monetization, loyalty, and the growth surfaces that connect them. These surfaces cut across multiple teams and orgs, and the technical decisions made here compound into company-level outcomes.
As a Principal Software Engineer on Consumer Experience, you will own the multi-year technical direction for this domain. You will identify the highest-leverage opportunities, frame the hard problems before they are obvious, and set the architecture and standards that other teams build against. This is a senior technical leadership role for someone who can operate at the intersection of product, engineering, data, and user experience, and who is trusted by VP and executive leadership to shape where consumer experience goes next.
This is a highly hands-on role. You will still be in the codebase, but your leverage comes from the direction you set, the bets you help the company make, and the senior engineers you raise along the way.
This is a full-time role that can be held from one of our US offices or remotely in the United States.
What you’ll do at Fetch (Role Responsibilities):
- Set the technical vision for Consumer Experience
- Define the multi-year technical strategy for consumer-facing growth systems and articulate how it ladders up to Fetch's lifecycle growth goals. Identify where the domain needs to go before the roadmap makes it obvious.
- Frame the problems, not just the solutions
- Partner with Product, Design, Data, and executive stakeholders to surface the highest-leverage opportunities across the user lifecycle, define the problems worth solving, and shape the roadmap that follows. Turn ambiguity into a direction the org can execute against.
- Set direction other teams build against
- Establish the architectural patterns, standards, and technical approaches for personalization, experimentation, notifications, recommendations, and engagement infrastructure that teams across consumer surfaces adopt. Make the foundational bets that shape how these systems evolve for years.
- Drive experimentation and product iteration at scale
- Raise the ceiling on how quickly and safely teams can test, learn, and ship across the user lifecycle. Balance experimentation velocity against long-term product quality and platform health, and make those tradeoffs legible to the org.
- Move engagement, retention, and conversion at the company level
- Design and guide the systems that measurably influence engagement, activation, conversion, retention, and monetization for millions of users. Connect technical decisions to business outcomes leadership tracks.
- Act as a technical leader across teams and orgs
- Influence technical direction well beyond your immediate teams, resolve the hard cross-org architectural questions, and create alignment on consumer growth systems where no single team owns the answer.
- Raise the bar for senior engineers
- Mentor and grow staff and principal-level engineers. Set the standard for engineering fundamentals, pragmatic decision-making, operational excellence, and product-minded engineering, and multiply your impact through the people you develop.
- Accelerate developer and product velocity
- Champion the tools, workflows, and practices that speed up product development and experimentation, including AI-assisted development workflows, observability improvements, and scalable internal tooling.
- Model Technical Excellence
- Lead by example through thoughtful architecture, pragmatic decisions, and strong fundamentals. Promote a culture of ownership, accountability, and measurable impact.
In your Toolbox (Minimum Requirements):
- 15+ years building and scaling consumer-facing products, with a track record of company-level technical impact
- Experience setting multi-year technical direction for a consumer domain that spans multiple teams, where others built against the patterns and standards you established
- Deep experience building product experiences that directly move engagement, discovery, activation, retention, conversion, or monetization
- Experience across consumer growth areas such as search, recommendations, personalization, notifications, onboarding, feeds, messaging, experimentation, or lifecycle experiences
- Proven ability to frame ambiguous problems and shape roadmap and technical strategy alongside Product, Data, and executive leadership, not just execute a defined plan
- Demonstrated ability to influence technical and product decisions across multiple teams and orgs without direct authority
- Experience building and evolving high-scale consumer web or mobile applications
- Strong product and user experience instincts, including thoughtful decision-making around experimentation, usability, performance, and long-term product quality
- Strong engineering fundamentals and the ability to build reliable, scalable, maintainable systems
- Strong programming skills and the ability to operate effectively across the stack when needed
- Bachelor's degree or higher in Computer Science, Engineering, or a related technical field. Equivalent practical experience may be considered
Nice to haves/Bonus Points (Preferred Requirements):
- Experience building or scaling experimentation systems and running large-scale A/B testing programs
- Experience owning lifecycle engagement systems such as notifications, messaging, recommendations, personalization, or retention
- Experience with growth, retention, loyalty, marketplace, social, or monetization-focused consumer products
- Experience supporting high-scale consumer mobile or web experiences
- Familiarity with analytics, experimentation, and personalization systems that help teams understand and improve user behavior
- Experience raising product iteration and experimentation velocity through tooling, workflows, or internal capabilities
- Ability to clearly communicate product, technical, and user experience tradeoffs to both technical and non-technical audiences
Compensation: At Fetch, we offer competitive compensation packages including base, equity, and benefits to the exceptional folks we hire. Discover our benefits and how our employees live rewarded at https://fetch.com/careers.
At Fetch, we'll give you the tools to feel healthy, happy and secure through:
- Equity: We offer full-time employees equity in Fetch, so that everyone can benefit from Fetch’s growth.
- 401k Match: Dollar-for-dollar match up to 4%.
- Benefits for humans and pets: We offer comprehensive medical, dental and vision plans for everyone including your pets.
- Continuing Education: Fetch provides ten thousand per year in education reimbursement.
- Employee Resource Groups: Take part in employee-led groups that are centered around fostering a diverse and inclusive workplace through events, dialogue and advocacy. The ERGs participate in our Inclusion Council with members of executive leadership.
- Paid Time Off: On top of our flexible PTO, Fetch observes 9 paid holidays, as well as our year-end week-long break.
- Robust Leave Policies: 20 weeks of paid parental leave for primary caregivers, 14 weeks for secondary caregivers, and a flexible return to work schedule.
- Calvin Care Cash: Employees who are welcoming new family members will also receive a one time $2,000 incentive to assist employees with covering the cost of childcare, clothing, diapers and much more!
- Flexible Work Environment: Collaborate with your team in one of our stunning offices, or you can work fully remotely from anywhere in the US. We’ll ensure you are equally equipped with the hardware and software you need to get your job done in the comfort of your home. (applicable for most roles)
Fetch is an equal opportunity employer that embraces diversity, inclusion, and respect for all individuals. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, marital status, veteran status, disability, or any other characteristic protected by applicable law. Our commitment to inclusivity ensures that everyone is treated with dignity and has the opportunity to succeed based on their talent, skills, and potential.
Fetch also provides reasonable accommodations to qualified individuals with disabilities or those with sincerely held religious beliefs, as required by law. If you need assistance with the application process or require an accommodation, please contact us at [email protected].
Fetch San Francisco, California, USA Office
535 Mission St. Suite 1759, San Francisco, CA, United States, 94105
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